Royal Fund Management, LLC (The Villages)

Name: Royal Fund Management, LLC
Address: 1515 Buenos Aires Blvd, The Villages, FL, 32159
Telephone: 352-750-1637

Royal Fund Management, LLC is a large advisory firm based in The Villages. It manages $510.21 million of regulatory assets for 6,045 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of Arizona, Arkansas, California, and 35 other states.

Royal Fund Management provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and sub-advisor to other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Royal Fund Management: assets under management

The assets under management (AUM) of Royal Fund Management, LLC is $510.21 million. The firm's AUM has grown by 637% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $473.5 million in discretionary accounts and $36.71 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $83.1 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $105.79 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 50% of the total AUM. The second-largest asset type is investment and business development companies, which make up 41% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Royal Fund Management, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Royal Fund Management serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of Royal Fund Management is individuals with 4,325 clients and $455.92 million of assets under management. Among the 10 most similar advisory firms, Royal Fund Management has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $510.21 million for 4,402 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Royal Fund Management doesn't advise any private funds.

Careers at Royal Fund Management, LLC

The company employs 112 people that are either part- or full-time employees. 94 percent of the employees work as investment advisers or researchers. 105 employees are registered as investment adviser representatives with the state securities authorities.

There are 13 people with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Mark Royal Sorensen	Managing member/chief compliance officer	1 Jun 2007	75% - 100%	1032948

Based in The Villages

The principal office where Royal Fund Management, LLC performs its advisory services is located at 1515 Buenos Aires Blvd, The Villages, FL 32159, which is also the mailing address of the firm. An additional office of the firm is in Matawan, NJ. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 352-750-1637 or by fax 352-751-4598. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at royalfundmanagement.com.