Bluebay Asset Management LLP (London)


Bluebay Asset Management LLP is a large advisory firm based in London. It manages $59.28 billion of regulatory assets for 128 client accounts. It has been registered with the SEC as an adviser since 2012.

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Bluebay Asset Management provides portfolio management for investment companies, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and managed accounts. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Bluebay Asset Management: assets under management

The assets under management (AUM) of Bluebay Asset Management LLP is $59.28 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 63% since the beginning of its operation, and $56 billion of the total AUM is attributable to clients outside of the United States.


The firm manages $59.28 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $463.13 million each.

Investments

The firm invests in non-investment grade corporate bonds the most. They account for 26% of the total AUM. The second-largest asset type is sovereign bonds, which make up 19% of the firm’s portfolio. Investments in pooled investment vehicles form 13% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Bluebay Asset Management LLP for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Bluebay Asset Management serves?

The firm provides services to insurance companies, investment companies, charitable organizations, high net worth individuals, pooled investment vehicles, banking or thrift institutions, business development companies, corporations or other businesses, pension and profit sharing plans, state or municipal government entities, and sovereign wealth funds and foreign official institutions. The largest group of clients of Bluebay Asset Management is banking or thrift institutions with 132 clients and $13.85 billion of assets under management. Among the 8 most similar advisory firms, Bluebay Asset Management has the highest percentage of banking or thrift institutions out of all clients.


The amount of regulatory assets under management is $52.39 billion for 806 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 90% of the firm’s clients are foreign persons or businesses.

Bluebay Asset Management also advises several private funds. Namely, seven hedge funds and nine other private funds. The minimum investment commitment required of non-related persons ranges from $100,000 to $5,000,000.

Careers at Bluebay Asset Management LLP

The company employs 334 people that are either part- or full-time employees. 30 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Hugh John Ramsay Willis Chief executive officer, member of the board of directors 1 Jul 2001 Other 4588653
Mark Nicholas John Poole Chief investment officer, member of the board of directors 1 Jul 2001 Other 4588657
Nicholas Mark Williams Chief financial officer, member of the board 1 Oct 2001 Other 4588665
Shinya (Nmn) Kita Representative in japan 1 Jan 2005 Other 2408899
Alexander (Nmn) Khein Chief operations officer, member of the board of directors 1 Oct 2005 Other 2934884
Andrew James Campbell Head of the americas 1 Oct 2005 Other 1589073
James Jackson Brace Partnership secretary 1 Jan 2007 Other 5330549
Alan Bertram Gibbins Independent non executive member of the board 1 Nov 2007 Other 5875125
Daniel Edward Chornous Non executive member of the board 1 Dec 2010 Other 4439682
John Salvatore Montalbano Non executive member of the board 1 Dec 2010 Other 5875127
John Edward Roberts Chairman & independent non member of the board 1 Dec 2010 Other 5875129
Royal Bank Of Canada Direct owner 1 Dec 2010 75% - 100% 13-5357855
Frank (Nmn) Lippa Member of the board of directors, non-executive director 1 Dec 2010 Other 5640485
Katherine Lynne Gibson Member of the board of directors, non-executive director 1 Mar 2011 Other 5902706
Stephen John Thomas Chief compliance officer 1 Apr 2011 Other 5927657
Bluebay Asset Management (Services) Ltd Corporate designated member 1 Nov 2011 50% - 75% foriegn
Natalie Jane Benitez Castellano Partner 1 Apr 2012 Other 6219689
Paul Frederick Bromley Partner 1 Apr 2012 Other 6219692
Iain Macleod Burnett Partner 1 Apr 2012 Other 6219694
Mark Charles Dowding Partner 1 Apr 2012 Other 5312838
Anthony Peter Fobel Partner 1 Apr 2012 Other 6219709
Dominique Jerome Kobler Partner 1 Apr 2012 Other 6219714
Polina Kurdyavko Partner 1 Apr 2012 Other 6219717
Michael Jonathan Reed Partner 1 Apr 2012 Other 1983893
Anthony Brian Robertson Partner 1 Apr 2012 Other 6219731
Spencer Barry Woodward Partner 1 Apr 2012 Other 6219735
David Andrew Burnside Partner 1 Apr 2012 Other 4722038
Jane Louise De La Haye Partner 1 Apr 2012 Other 6219697
David James Gould Dowsett Partner 1 Apr 2012 Other 6219707
Peter Higgins Partner 1 Apr 2012 Other 6219710
James Jordan Heyworth Kitson Partner 1 Apr 2012 Other 6219713
Simon Joseph Lumsdon Partner 1 Apr 2012 Other 6219719
Lucien Orlovius Partner 1 Apr 2012 Other 6219722
Neil Phillips Partner 1 Apr 2012 Other 6219723
Raphael Robelin Partner 1 Apr 2012 Other 6219728
Luc Hector Therese Leclercq Chief operating officer & partner 1 Nov 2012 Other 6288435
Erich Gerth Partner & member of the board 1 Dec 2012 Other 1484380
Rodrigo Ariel Da Fonseca Partner 1 Feb 2013 Other 6219737
Anna Evelyn Troup Partner 1 Apr 2013 Other 4518374
David Michael Willmoth Riley Partner 1 Sep 2013 Other 6288433
Hugh John Ramsay Willis Executive chairman, member of the board 1 Jan 2014 Other 4588653
Mark Nicholas John Poole Head of investment & asset allocation committees 1 Jan 2014 Other 4588657
Alexander (Nmn) Khein Chief executive officer, member of the board 1 Jan 2014 Other 2934884
David James Gould Dowsett Co-chief investment officer & partner 1 Jan 2014 Other 6219707
Raphael Robelin Co-chief investment officer & partner 1 Jan 2014 Other 6219728
Graeme Ashley Hepworth Non executive member of the board 1 Jan 2014 Other 4872223
Craig Alan Tennier Partner 1 Apr 2014 Other 6362746
Cenk Turkinan Partner 1 Apr 2014 Other 6362747
Stephen Rosentjerne Krag Non-management member of the board 1 Jun 2014 Other 6293952
Andrew Archer Partner, chief technology officer 1 Jan 2015 Other 6517323
Klaus Hermann Josef Petersen Partner 1 Jun 2015 Other 6038107
Neil Kimberley Partner 1 Jun 2015 Other 6670615
Douglas Antony Guzman Non-executive member of the board 1 Mar 2016 Other 2760955
Michael Timotheou Chief compliance officer 1 Mar 2016 Other 6628923
Blair Maxwell Reid Partner 1 May 2016 Other 6803158
Lydia Chaumont Partner 1 May 2016 Other 6803157
Monique Brown Partner 1 May 2016 Other 6803154
Siu Wai Ng Partner 1 May 2016 Other 6803155
Justin Jewell Partner 1 May 2016 Other 6812913
Justin James Oliver Jewell Partner 1 May 2016 Other 6812913
Luc Hector Therese Leclercq Chief operating officer & partner/executive member of the board 1 Jan 2017 Other 6288435
James Neilson Pettigrew Chairman & independent non member of the board 1 Mar 2017 Other 5763531
Jean Philippe Blua Partner 1 May 2017 Other 6803156
Raphael Robelin Chief investment officer & partner &executive member of the board 1 Jun 2017 Other 6219728
Damon Grant Williams Non executive member of the board 1 Jun 2017 Other 5530176
Russel Matthews Partner 1 Aug 2017 Other 6874598
Stephen Francis Thariyan Partner, co-head of developed markets 1 May 2018 Other 4338664

Indirect Owners

The SEC currently registers 1 indirect owner.

Name Entity Date acquired Ownership Employer ID
Royal Bank Of Canada Shareholder 1 Apr 2012 75% - 100% 13-5357855

Based in London

The principal office where Bluebay Asset Management LLP performs its advisory services is located at 77 Grosvenor Street, London, W1 K 3 Jr, which is also the mailing address of the firm. The firm also has an office outside of the United States.

You can reach the main office by calling the phone number +44 207 389 3700 or by fax +44 207 389 3499. The normal business hours are 08:00 - 17:30 gmt on Monday - Friday. You can find more information about the New York firm at bluebayinvest.com.