Landaas & Company (Milwaukee)


Landaas & Company is a large advisory firm based in Milwaukee. It manages $980.76 million of regulatory assets for 2,861 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Arizona, California, Colorado, and 13 other states.

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Landaas & Company provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and consultation services. It prepares financial plans for approximately 2,300 clients. On top of advisory services, the firm doesn't engage in other business activities.

Landaas & Company: assets under management

The assets under management (AUM) of Landaas & Company is $980.76 million. The firm's AUM has grown by 1681% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $946.3 million in discretionary accounts and $34.46 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $339.18 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $485.36 thousand.
Landaas & Company has custody of $980.76 million in cash and securities for 1,351 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 82% of the total AUM. The second-largest asset type is exchange traded securities, which make up 14% of the firm’s portfolio. Investments in cash and cash equivalents form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Landaas & Company for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Landaas & Company serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Landaas & Company is high net worth individuals with 263 clients and $542.75 million of assets under management. Among the 8 most similar advisory firms, Landaas & Company has the 4th highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $980.76 million for 1,351 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Landaas & Company doesn't advise any private funds.

Careers at Landaas & Company

The company employs 26 people that are either part- or full-time employees. 92 percent of the employees work as investment advisers or researchers. 24 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Robert William Landaas President, director, treasurer & secretary 1 Jul 1989 75% - 100% 818449
Brian Donald Kilb Senior vice president, finance and operations 1 May 1999 Other 2908046
Jean Carol Baley Senior vice president, compliance 1 May 1999 Other 1963792
Ronald Scott Hansen Municipal securities principal 1 Aug 1999 Other 803287
Clarence Andrew Smith General securities principal 1 Aug 1999 Other 427174
Jean Carol Baley Senior vice president, chief compliance officer and municipal securities principal 1 Jun 2002 Other 1963792
Inc. Rwl Holdings Member 1 Mar 2016 75% - 100% 83-2822108
Robert William Landaas Chairman and ceo 1 Oct 2017 75% - 100% 818449
Brian Donald Kilb President and chief operating officer 1 Oct 2017 Other 2908046
Bryan Richard Becker Vice president and chief financial officer 1 Oct 2017 Other 5486660
Daniel C Lanuez Chief financial officer 1 Nov 2018 Other 5473412
Robert William Landaas Chairman, ceo and president 1 Jan 2019 Other 818449
Daniel C Lanuez Chief financial officer & chief compliance officer 1 May 2019 Other 5473412
Brian Donald Kilb Member 1 Sep 2019 Other 2908046
Kyle Arthur Tetting Member 1 Sep 2019 Other 5579589
Reuben Neese Member 1 Sep 2019 25% - 50% 5509932

Indirect Owners

The SEC currently registers 1 indirect owner.

Name Entity Date acquired Ownership Employer ID
Robert William Landaas Member 1 Mar 2019 75% - 100% 818449

Based in Milwaukee

The principal office where Landaas & Company performs its advisory services is located at 411 E Wisconsin Ave, Milwaukee, WI 53202, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 414-223-1099 or by fax 414-223-4685. The normal business hours are 8:30 a.m.-5:00 p.m. on Monday - Friday. You can find more information about the New York firm at landaas.com and its LinkedIn profile.