Herold Advisors, Inc. (New York)

Name: Herold Advisors, Inc.
Address: 805 3 Rd Ave 18 Th Floor, New York, NY, 10022 7513
Telephone: 212-371-3950

Herold Advisors, Inc. is a large advisory firm based in New York. It manages $129.1 million of regulatory assets for 178 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of California, Florida, New Jersey, and New York.

Herold Advisors provides portfolio management for individuals and small businesses and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Herold Advisors: assets under management

The assets under management (AUM) of Herold Advisors, Inc. is $129.1 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 130% since the beginning of its operation, and $1.84 million of the total AUM is attributable to clients outside of the United States.

The firm manages $129.1 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $725.26 thousand each.

Investments

The firm invests in non-exchange traded securities the most. They account for 78% of the total AUM. The second-largest asset type is investment and business development companies, which make up 15% of the firm’s portfolio. Investments in cash and cash equivalents form 5% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Herold Advisors, Inc. for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Tressa Herold serves?

The firm provides services to individuals, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Tressa Herold is high net worth individuals with 34 clients and $73.27 million of assets under management. Among the 8 most similar advisory firms, Herold Advisors has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $129.1 million for 178 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Herold Advisors doesn't advise any private funds.

Careers at Herold Advisors, Inc.

The company employs 8 people that are either part- or full-time employees. 88 percent of the employees work as investment advisers or researchers. 7 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Tressa Herold has been acting as President since 1 Apr 1976. Paula Margaret Herold joined the executive team most recently as the Director, Treasurer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Bernard Herold	Chb, director	1 Apr 1975	Other	244006
Tressa Herold	Sec/treas/director	1 Apr 1976	Other	1461892
Albert Alcosser	Vice president	1 May 1979	Other	2519
Lawrence Stephen Herold	President, director, chief executive officer, chief operations officer, chief legal officer, chief compliance officer	1 Dec 1980	25% - 50%	870531
Paula Margaret Herold	Stockholder	1 Dec 1980	25% - 50%	1000466
Laura Marie Colletti	Chief financial officer	1 Feb 2005	Other	2561073
Henry Steven Pacht	Vice president	1 Sep 2006	Other	1233475
Paula Margaret Herold	Secretary	1 Jun 2015	25% - 50%	1000466
Paula Margaret Herold	Director, treasurer	1 Dec 2015	25% - 50%	1000466

Based in New York

The principal office where Herold Advisors, Inc. performs its advisory services is located at 805 3 Rd Ave 18 Th Floor, New York, NY 10022 7513 The mailing address of the firm is 1190 Hylan Blvd., Staten Island, NY 10305. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-371-3950 or by fax 212-758-4967. The normal business hours are 9 am - 4:30 pm on Monday - Friday. You can find more information about the New York firm at heroldinc.com.