Platt Investment Counsel, LLC (Eden Prairie)

Platt Investment Counsel, LLC is a large advisory firm based in Eden Prairie. It manages $103.14 million of regulatory assets for 336 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of California, Florida, Minnesota, Texas, and Washington.

Platt Investment Counsel provides portfolio management for individuals and small businesses and portfolio management for businesses and institutional clients. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Platt Investment Counsel: assets under management

The assets under management (AUM) of Platt Investment Counsel, LLC is $103.14 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -6% since the beginning of its operation, and $4.23 million of the total AUM is attributable to clients outside of the United States.

The firm manages $103.14 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $306.96 thousand each.

Platt Investment Counsel has custody of $10.15 million in cash and securities for 19 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 49% of the total AUM. The second-largest asset type is exchange traded securities, which make up 39% of the firm’s portfolio. Investments in cash and cash equivalents form 12% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Platt Investment Counsel, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Platt Investment Counsel serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of Platt Investment Counsel is high net worth individuals with 26 clients and $58.07 million of assets under management. Among the 8 most similar advisory firms, Platt Investment Counsel has the 3rd lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $103.14 million for 115 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 5% of the firm’s clients are foreign persons or businesses.

Platt Investment Counsel doesn't advise any private funds.

Careers at Platt Investment Counsel, LLC

The company employs 2 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Douglas Rugh Platt	Member, treasurer & chief compliance officer	1 Mar 2017	75% - 100%	2114177
Peter Markert Platt	President & secretary	1 Mar 2017	Other	2275710

Based in Eden Prairie

The principal office where Platt Investment Counsel, LLC performs its advisory services is located at 6887 Betty Lane, Eden Prairie, MN 55344 7850, which is also the mailing address of the firm. An additional office of the firm is in Lake Mary, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 612-723-0995 or by fax 952-914-9534. The normal business hours are 9:00am - 5:00pm on Monday - Friday.