Professional Investment Counsel, Inc (El Paso)


Professional Investment Counsel, Inc is an adviser based in El Paso. It manages $49.51 million of regulatory assets for 154 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of New Mexico and Texas.




Professional Investment Counsel provides portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Professional Investment Counsel: assets under management

The assets under management (AUM) of Professional Investment Counsel, Inc is $49.51 million. The firm's AUM has gone down by -84% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $44.38 million in discretionary accounts and $5.13 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $295.87 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.28 million.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Professional Investment Counsel, Inc for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Professional Investment Counsel, Inc

Gary Martin Borsch has been acting as President since 1 Feb 2005. David Bruce Prilliman joined the executive team most recently as the President, Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Harry J. Stone President,treasurer,director 1 Jul 1973 50% - 75% 4342434
Harry John Stone President,treasurer,director 1 Jul 1973 50% - 75% 4342434
Gary Martin Borsch Senior vice president 1 Mar 1991 Other 26369
David Prilliman Senior vice president 1 Jan 1992 Other 2222709
David Bruce Prilliman Senior vice president 1 Jan 1992 Other 2222709
Harry John Stone Chairman ofthe board,treasurer,director 1 Feb 2005 50% - 75% 4342434
Gary Martin Borsch President/ceo 1 Feb 2005 Other 26369
Carol Ann Stone Direct owner 1 Feb 2008 25% - 50% 4343357
Stone Family Trust Trustee 1 Nov 2008 25% - 50% 26-6599960
David Bruce Prilliman President, chief compliance officer 1 Jul 2009 Other 2222709
Gary Martin Borsch Chief executive officer 1 Jul 2009 Other 26369

Indirect Owners

The SEC currently registers 2 indirect owners.

Name Entity Date acquired Ownership Employer ID
Carol Ann Stone Secretary 1 Oct 1978 Other 4343357
Carol Ann Stone Trustee 1 Nov 2008 25% - 50% 4343357

Based in El Paso

The principal office where Professional Investment Counsel, Inc performs its advisory services is located at 5845 Cromo Drive, El Paso, TX 79912 5574, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 915-845-6700 or by fax 915-845-6705. The normal business hours are 7:30 a.m. - 4:00 p.m. on Monday - Friday.