Professional Planning 13F annual report

Professional Planning is an investment fund managing more than $198 million ran by Dan Stridsberg. There are currently 123 companies in Mr. Stridsberg’s portfolio. The largest investments include Apple Inc and Amazon.com, together worth $49.3 million.

Limited to 30 biggest holdings

$198 million Assets Under Management (AUM)

As of 8th November 2021, Professional Planning’s top holding is 184,441 shares of Apple Inc currently worth over $26.1 million and making up 13.2% of the portfolio value. Relative to the number of outstanding shares of Apple Inc, Professional Planning owns more than approximately 0.1% of the company. In addition, the fund holds 7,062 shares of Amazon.com worth $23.2 million, whose value fell approximately 0.1% in the past six months. The third-largest holding is Microsoft worth $12.7 million and the next is Visa Inc worth $8.72 million, with 39,149 shares owned.

Currently, Professional Planning's portfolio is worth at least $198 million. The total portfolio value may be much higher due to cash assets that are not publicly disclosed such as fixed income, real estate, or cash equivalents.

Careers at Professional Planning

The Professional Planning office and employees reside in Thousand Oaks, California. According to the last 13-F report filed with the SEC, Dan Stridsberg serves as the Managing Partner at Professional Planning.

Recent trades

In the most recent 13F filing, Professional Planning revealed that it had opened a new position in Global X Us Infrs Dev Etf and bought 35,159 shares worth $893 thousand.

The investment fund also strengthened its position in NVIDIA Corp by buying 15,915 additional shares. This makes their stake in NVIDIA Corp total 21,000 shares worth $4.35 million. NVIDIA Corp dropped approximately 0.1% in the past year.

On the other hand, there are companies that Professional Planning is getting rid of from its portfolio. Professional Planning closed its position in Trade Desk Inc on 15th November 2021. It sold the previously owned 1,016 shares for $662 thousand. Dan Stridsberg also disclosed a decreased stake in Apple Inc by approximately 0.1%. This leaves the value of the investment at $26.1 million and 184,441 shares.

One of the smallest hedge funds

The two most similar investment funds to Professional Planning are Consolidated Capital Management and Jacobsen Capital Management. They manage $198 million and $198 million respectively.


Dan Stridsberg investment strategy

Professional Planning’s portfolio is diversified across 10 sectors. Currently, their heaviest sector is Consumer Discretionary — making up 32.4% of the total portfolio value. The fund focuses on investments in the United States as 40.7% of the portfolio companies are based in the United States.

The majority of the companies in the fund’s portfolio are large-cap stocks. Stocks with a size of more than $10 billion in market cap make up 39% of the total holdings value. On the other hand, small-cap stocks make up only 0.8% of the portfolio. The average market cap of the portfolio companies is close to $369 billion.

The complete list of Professional Planning trades based on 13F SEC filings

These positions were updated on November 15th based on the fund’s latest 13F filing. Quickly find out what the most recently closed or increased positions are.

Security Shares Owned Value Allocation
Apple Inc
5.13%
184,441
$26,098,000 13.17%
Amazon.com Inc.
5.78%
7,062
$23,198,000 11.71%
Microsoft Corporation
5.75%
45,047
$12,699,000 6.41%
Visa Inc
7.70%
39,149
$8,720,000 4.40%
Mastercard Incorporated
9.25%
25,060
$8,712,000 4.40%
Tesla Inc
12.13%
7,290
$5,653,000 2.85%
Costco Wholesale Corp
9.04%
11,003
$4,944,000 2.49%
Alphabet Inc
0.06%
1,779
$4,756,000 2.40%
NVIDIA Corp
312.98%
21,000
$4,350,000 2.20%
Home Depot, Inc.
6.79%
12,869
$4,224,000 2.13%
Disney Walt Company
18.82%
22,215
$3,758,000 1.90%
Meta Platforms Inc
1.66%
10,830
$3,675,000 1.85%
Moderna Inc
4.53%
9,539
$3,671,000 1.85%
Fidelity Merr Corp Bd Etf
31.88%
62,091
$3,437,000 1.73%
Alphabet Inc
0.16%
1,264
$3,368,000 1.70%
Spdr Sp 500 Etf
0.29%
6,269
$2,690,000 1.36%
Ishares 0-5 Yr Tips Etf
38.54%
25,067
$2,647,000 1.34%
Starbucks Corp.
2.45%
23,528
$2,595,000 1.31%
Jp Morgan Chase Co
15.10%
12,889
$2,109,000 1.06%
Berkshire Hathaway Inc -a
No change
5
$2,056,000 1.04%
Berkshire Hathaway-b-new
7.47%
6,500
$1,774,000 0.90%
Vaneck Vec Morn Wmoat Etf
14.54%
22,837
$1,672,000 0.84%
Ishares Iboxx$ Inv Gr Crp
17.24%
11,378
$1,513,000 0.76%
NetFlix Inc
29.26%
2,311
$1,410,000 0.71%
Sector Spdr Int Indx
71.94%
14,218
$1,391,000 0.70%
Invesco Wilder Cln En Etf
22.29%
17,487
$1,350,000 0.68%
Walmart Inc
4.52%
9,652
$1,345,000 0.68%
Vanguard Ttl Stk Mrkt Etf
0.62%
6,003
$1,333,000 0.67%
Fidelity Msci Indus Etf
25.99%
25,153
$1,305,000 0.66%
PayPal Holdings Inc
25.15%
4,926
$1,281,000 0.65%
Ishares Us Med Device Etf
473.18%
20,279
$1,273,000 0.64%
Boeing Co.
18.98%
5,488
$1,207,000 0.61%
Mcdonalds Corp
21.25%
4,970
$1,198,000 0.60%
Nike, Inc.
5.45%
8,103
$1,176,000 0.59%
Abbott Laboratories
4.23%
9,871
$1,166,000 0.59%
Pimco Enh Shrt Mat Actv
34.45%
10,909
$1,111,000 0.56%
Square Inc
11.25%
4,411
$1,057,000 0.53%
Invesco Dyn Semicond Etf
66.26%
8,288
$1,057,000 0.53%
Salesforce.Com Inc
5.05%
3,892
$1,055,000 0.53%
First Finl Bankshares
No change
22,802
$1,047,000 0.53%
Vanguard Intrm-trm Bd Etf
87.95%
11,686
$1,045,000 0.53%
Target Corp
4.18%
4,412
$1,009,000 0.51%
Adobe Inc
1.43%
1,722
$991,000 0.50%
Sherwin-Williams Co.
194.70%
3,504
$980,000 0.49%
Zoom Video Comm Inc Cl-a
35.91%
3,457
$904,000 0.46%
Fidelity Msci Fincls Etf
54.92%
16,688
$895,000 0.45%
Global X Us Infrs Dev Etf
Opened
35,159
$893,000 0.45%
American Water Works Co. Inc.
10.49%
5,273
$891,000 0.45%
Advanced Micro Devices In
35.36%
8,633
$888,000 0.45%
Jp Morg Ult-shrt Incm Etf
45.78%
17,502
$887,000 0.45%
Ishares Sp N/am Sftw Ind
0.27%
2,198
$877,000 0.44%
Waste Management, Inc.
8.54%
5,593
$835,000 0.42%
Abbvie Inc
2.81%
7,604
$820,000 0.41%
Danaher Corp.
88.04%
2,642
$804,000 0.41%
Johnson Johnson
1.14%
4,801
$775,000 0.39%
Lockheed Martin Corp.
3.18%
2,219
$765,000 0.39%
Ishares Tips Bond Etf
57.76%
5,650
$721,000 0.36%
Trade Desk Inc
Closed
1,016
$662,000
Nuveen Nasdaq 100 Dynamic
6.40%
23,181
$657,000 0.33%
Pfizer Inc.
3.84%
14,708
$632,000 0.32%
Ishares Sp 500 Value Etf
46.51%
4,237
$616,000 0.31%
Jp Morgan Tr Ultra Short
43.22%
11,860
$605,000 0.31%
United Health Group Inc
0.13%
1,546
$604,000 0.30%
Fidelity Msci Hlthcr Etf
8.73%
9,392
$599,000 0.30%
Fidelity Msci Matls Etf
Opened
12,781
$565,000 0.29%
Spdr Hlth Care Equip Etf
11.50%
4,417
$552,000 0.28%
Alibaba Group Holding-adr
Closed
2,328
$527,000
Lululemon Athletica inc.
12.35%
1,221
$494,000 0.25%
CRISPR Therapeutics AG
Closed
3,995
$486,000
Marriott Intl Inc-a
8.86%
3,233
$478,000 0.24%
Schwab Us Div Eqty Etf
Opened
6,269
$465,000 0.23%
Procter Gamble Co.
19.20%
3,261
$455,000 0.23%
Fidelity Msci Con Discret
8.20%
5,654
$453,000 0.23%
Citigroup Inc
Opened
6,391
$448,000 0.23%
Lowes Companies Inc
10.84%
2,199
$446,000 0.23%
Spdr Blm S/t Hi Yl Bd Etf
Opened
16,069
$440,000 0.22%
Vanguard Inter-trm Crp Bd
20.81%
4,638
$437,000 0.22%
Caesars Entertainment Inc
Opened
3,834
$430,000 0.22%
AMGEN Inc.
5.73%
1,991
$423,000 0.21%
Fidelity Msci R/e Idx Etf
Opened
13,856
$421,000 0.21%
Horizon Bancorp Inc
No change
22,778
$413,000 0.21%
Pepsico Inc
14.84%
2,743
$412,000 0.21%
Ishares Us Home Construct
No change
6,170
$408,000 0.21%
Vanguard Div Appr Etf
24.01%
2,593
$398,000 0.20%
Pennymac Finl Svcs Inc-a
No change
6,469
$395,000 0.20%
Invesco Sp500 Lw Vol Etf
9.06%
6,505
$395,000 0.20%
Ishares Core Us Agg Bd Et
0.88%
3,425
$393,000 0.20%
Vanguard Ftse Dev Mkt Etf
15.29%
7,767
$392,000 0.20%
ABM Industries Inc.
Opened
8,125
$365,000 0.18%
Baidu Inc Ads
Closed
1,657
$360,000
Verizon Communications Inc
62.22%
6,661
$359,000 0.18%
Schwab U.s. Tips Etf
Opened
5,707
$357,000 0.18%
First Tr Tactical H/y Etf
Opened
7,304
$351,000 0.18%
Raytheon Technologies Crp
17.02%
4,087
$351,000 0.18%
Southwest Airlines Co
Opened
6,581
$338,000 0.17%
Ishares Biotechnology Etf
10.11%
2,081
$336,000 0.17%
Vanguard Total Bnd Mrkt
81.67%
3,853
$329,000 0.17%
Invesco Ult Short Dur Etf
4.57%
6,518
$328,000 0.17%
Thermo Fisher Scientific Inc.
0.86%
574
$327,000 0.17%
Coca-Cola Co
10.00%
6,227
$326,000 0.16%
Proshares Sp500 Div Aris
Opened
3,657
$323,000 0.16%
Wisdomtree Cloud Comp Etf
20.54%
5,305
$305,000 0.15%
Illumina Inc
No change
751
$304,000 0.15%
Yum Brands Inc.
7.19%
2,474
$302,000 0.15%
Eli Lilly Co
7.69%
1,296
$299,000 0.15%
Eagle Materials Inc.
Opened
2,259
$296,000 0.15%
Spdr Sp Regl Bkg Etf
Closed
4,379
$290,000
Northrop Grumman Corp.
12.26%
806
$290,000 0.15%
Vanguard Ftse Emerg Mkt
Closed
5,516
$287,000
Etf Ser Def Next Gen Etf
25.40%
7,830
$284,000 0.14%
Goldman Sachs Group, Inc.
Opened
752
$284,000 0.14%
Honeywell International Inc
4.41%
1,326
$281,000 0.14%
Ishares Sel Dividend Etf
0.04%
2,395
$274,000 0.14%
Roku Inc
Closed
841
$273,000
Emerson Electric Co.
8.96%
2,821
$265,000 0.13%
Spdr Sp Dividend Etf
2.89%
2,254
$264,000 0.13%
Pimco Enh Low Dur Act Etf
Opened
2,583
$263,000 0.13%
Ark Genomic Revolutn Etf
Closed
2,967
$263,000
At T Inc
Closed
8,622
$260,000
Ark Tr Innovation Etf
46.50%
2,325
$256,000 0.13%
Applied Materials Inc.
8.65%
1,960
$252,000 0.13%
Glb X Video Gamesesports
Closed
8,037
$252,000
Vaneck Vec Inv Gr F/r Etf
Closed
9,968
$252,000
Vanguard Value Etf
8.19%
1,862
$252,000 0.13%
Bank of America Corporation
Opened
5,717
$242,000 0.12%
Invesco Solar Etf
25.01%
3,007
$240,000 0.12%
Glb X Cloud Computing Etf
10.73%
8,048
$235,000 0.12%
Activision Blizzard Inc
Closed
2,520
$234,000
Rpm Intl Inc (del)
No change
2,934
$227,000 0.11%
Vaneck Vec Cef Muni Etf
7.42%
7,509
$220,000 0.11%
Blackstone Inc
Opened
1,876
$218,000 0.11%
Spdr Sp Biotech Etf
21.46%
1,665
$209,000 0.11%
Spdr Aerosp Defense Etf
Closed
1,663
$208,000
Xilinx, Inc.
Opened
1,350
$203,000 0.10%
Invesco Dyn Leisure Ent
21.96%
4,013
$202,000 0.10%
Ford Motor Co.
Closed
11,177
$136,000
Annaly Capital Mngmt Inc
0.30%
14,488
$121,000 0.06%
No transactions found
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