Signalert Asset Management LLC (Great Neck)

Name: Signalert Asset Management LLC
Address: 525 Northern Boulevard, Great Neck, NY, 11021
Telephone: 516-829-6444

Signalert Asset Management LLC is a large advisory firm based in Great Neck. It manages $261.13 million of regulatory assets for 486 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdictions of California, Connecticut, Florida, and 13 other states.

Signalert Asset Management provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and publication of newsletters. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Signalert Asset Management: assets under management

The assets under management (AUM) of Signalert Asset Management LLC is $261.13 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $261.13 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $537.3 thousand each.

Signalert Asset Management has custody of $53.91 million in cash and securities for 5 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 91% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 3% of the firm’s portfolio. Investments in exchange traded securities form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Signalert Asset Management LLC for their services and products based on a percentage of assets under management and subscription fees. Subscribers pay a regular fee for the advisory firm’s newsletter or periodical. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Signalert Asset Management serves?

The firm provides services to individuals, high net worth individuals, and pooled investment vehicles. The largest group of clients of Signalert Asset Management is high net worth individuals with 53 clients and $130.17 million of assets under management. Among the 8 most similar advisory firms, Signalert Asset Management has the 3rd lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $253.75 million for 325 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Signalert Asset Management also advises several private funds. Namely, five hedge funds. The minimum investment commitment required of non-related persons ranges from $50,000 to $200,000.

Careers at Signalert Asset Management LLC

The company employs 12 people that are either part- or full-time employees. 42 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Appel Asset Management Corporation	Member	1 Jan 2012	75% - 100%	11-3298285
Marvin Appel	President, chief executive officer and chief compliance officer	1 Jan 2012	Other	2843344
Marvin Laurence Appel	President, chief executive officer and chief compliance officer	1 Jan 2012	Other	2843344
Signalert Corporation	Member	1 Jan 2012	50% - 75%	11-2309192

Indirect Owners

The SEC currently registers 3 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Gerald Appel	Majority shareholder	1 May 1973	75% - 100%	2581349
Marvin Appel	Majority shareholder	1 Nov 1995	75% - 100%	2843344
Marvin Laurence Appel	Majority shareholder	1 Nov 1995	75% - 100%	2843344

Based in Great Neck

The principal office where Signalert Asset Management LLC performs its advisory services is located at 525 Northern Boulevard, Great Neck, NY 11021, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 516-829-6444 or by fax 516-466-1715. The normal business hours are 9am-5pm on Monday - Friday. You can find more information about the New York firm at appelasset.com.