Southeast Asset Advisors Inc (Thomasville)

Southeast Asset Advisors provides financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, pension consulting services, and selection of other advisers. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Southeast Asset Advisors: assets under management

The assets under management (AUM) of Southeast Asset Advisors Inc is $2.04 billion. The firm's AUM has grown by 955% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $1.03 billion in discretionary accounts and $1.01 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.25 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $7.21 million.

Southeast Asset Advisors has custody of $164.12 million in cash and securities for 30 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 40% of the total AUM. The second-largest asset type is investment and business development companies, which make up 28% of the firm’s portfolio. Investments in pooled investment vehicles form 14% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Southeast Asset Advisors Inc for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Frank John Mercer serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, pooled investment vehicles, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Frank John Mercer is high net worth individuals with 135 clients and $1.16 billion of assets under management. Among the 12 most similar advisory firms, Southeast Asset Advisors has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $1.99 billion for 246 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Southeast Asset Advisors also advises several private funds. Namely, two hedge funds and one other private fund. The minimum investment commitment required of non-related persons is $1,000,000 for each fund.

Careers at Southeast Asset Advisors Inc

The company employs 13 people that are either part- or full-time employees. 62 percent of the employees work as investment advisers or researchers. 8 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Frank John Mercer has been acting as President since 1 Dec 1991. Inc. Seaa Holdings joined the executive team most recently as the Managing Member.

Direct owners and executive officers

Indirect Owners

The SEC currently registers 11 indirect owners.

Based in Thomasville

The principal office where Southeast Asset Advisors Inc performs its advisory services is located at 314 Gordon Avenue, Thomasville, GA 31792, which is also the mailing address of the firm. An additional office of the firm is in Tallahassee, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 229-226-8839 or by fax 229-226-1445. The normal business hours are 8:30 am - 5:30 pm on Monday - Friday. You can find more information about the New York firm at assetadvisor.com.

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