Prudential Securities Incorporated (New York)


Prudential Securities Incorporated is a large advisory firm based in New York. It manages $1.63 billion of regulatory assets for 202 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of New York and Rhode Island.

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Prudential Securities Incorporated provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, pension consulting services, and market timing services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Prudential Securities Incorporated: assets under management

The assets under management (AUM) of Prudential Securities Incorporated is $1.63 billion. The firm's AUM has gone down by -97% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $582.5 million in discretionary accounts and $1.04 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $2.9 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.04 billion.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Prudential Securities Incorporated for their services and products based on a percentage of assets under management, fixed fees, and commissions. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Prudential Securities Incorporated

David Roehner Jr Odenath has been acting as President since 1 Jan 2000. Rodger Alan Lawson joined the executive team most recently as the Director And Vice Chairman.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Prudential Securities Group Inc.["Psg"] Parent Of Prudential Securities Incorporated Shareholder direct 1 Dec 1981 75% - 100% 22-2347336
Inc. Prudential Securities Group Inc.["Psgi"] Parent Of Prudential Equity Group Shareholder direct 1 Dec 1981 75% - 100% 22-2347336
Arthur Laurence Jr Norton Director and executive vice president 1 Jan 1997 Other 349394
Andrea Marlene Horowitz Director of compliance and senior vice president 1 Nov 1997 Other 2097991
Thomas M Jr Farley Executive vice president 1 Mar 1998 Other 1495491
William John Horan Chief financial office and executive vice president 1 Mar 1998 Other 816157
Thomas J Owens Executive vice president 1 Mar 1998 Other 354726
James Dale Price President and director 1 Apr 1998 Other 1243224
David Roehner Jr Odenath Director 1 Jan 2000 Other 872856
Judith Young Vance Director - secretary - executive vice president 1 Jul 2000 Other 2759370
William Heartly Anderson Director, executive vice president and chief administrative officer 1 Sep 2000 Other 1295745
John Robert Jr Strangfeld Chief executive officer and director 1 Oct 2000 Other 1301812
Stephen Leigh Massey Director - executive vice president 1 Nov 2000 Other 1058145
John Matthew Liftin Director 1 Nov 2000 Other 1447945
John Hale Bluher Director of compliance & senior vice president 1 Jan 2001 Other 2250528
Michael Joseph Shea Director - executive vice president 1 May 2001 Other 1014613
John Matthew Liftin Director-executive vice president 1 Nov 2001 Other 1447945
Howard E. Steinberg Director and executive vice president 1 Jan 2002 Other xxx-xx-xxxx
George Ross Iv Fisher Executive vice president and director 1 Feb 2002 Other 1250903
George R. Fisher Executive vice president and director 1 Feb 2002 Other 1250903
Richard Humberto Castro Senior v.p. - director of global brokerage operations 1 Mar 2002 Other 1214118
David Oberman Senior vice president 1 Apr 2002 Other 1058093
Stuart Alan Abrams Director compliance-senior vice president 1 Aug 2002 Other xxx-xx-xxxx
Michael James Rice Director -executive vice president 1 Sep 2002 Other 1718732
Judy Ann Rice Director 1 Jan 2003 Other 67215
Rodger Alan Lawson Director and vice chairman 1 Jul 2003 Other 1265314
Michael Joseph Dugan Managing director - chief administrative and operations officer 1 Jul 2003 Other 1604211
Mark Robert Grewe Chief compliance officer 1 Jul 2003 Other 1039323

Indirect Owners

The SEC currently registers 4 indirect owners.

Name Entity Date acquired Ownership Employer ID
The Prudential Insurance Company Of America Indirect owner 1 Mar 1981 75% - 100% 22-1211670
Inc. Prudential Capital And Investment Services Indirect owner 1 Nov 1982 75% - 100% 22-2422630
Inc. Pruco Indirect owner 1 Dec 1983 75% - 100% 22-1916656
Inc. Prudential Financial Indirect owner 1 Dec 2001 75% - 100% 22-3703799

Based in New York

The principal office where Prudential Securities Incorporated performs its advisory services is located at One New York Plaza, New York, NY 10292 2015, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-778-6806 or by fax 212-778-4196. The normal business hours are 8:30 a.m. - 5:30 p.m. on Monday - Friday. You can find more information about the New York firm at www.prudentialsecurities.com.