Suntrust Equitable Securities Corporation (Atlanta)


Suntrust Equitable Securities Corporation is a large advisory firm based in Atlanta. It manages $25.24 million of regulatory assets for 34 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Georgia and Tennessee.

Suntrust Equitable Securities Corporation provides portfolio management for individuals and small businesses, pension consulting services, and market timing services. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Suntrust Equitable Securities Corporation: assets under management

The assets under management (AUM) of Suntrust Equitable Securities Corporation is $25.24 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $25.24 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $742.31 thousand each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Suntrust Equitable Securities Corporation for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Suntrust Equitable Securities Corporation

John William Spiegel has been acting as President since 1 Jan 1998. Rodney Trent Toothman joined the executive team most recently as the Crop/Srop.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Peter Schipper Srop 1 Jul 1990 Other 1111765
Rodney Trent Toothman Crop 1 Jul 1990 Other xxx-xx-xxxx
Inc. Suntrust Banks Parent company 1 Jan 1998 75% - 100% 58-1575035
John William Spiegel Director 1 Jan 1998 Other 2520236
Robert Charles Shufeldt Director 1 Jan 1998 Other 1969379
Georgett B Dickinson Secretary 1 Jan 1998 Other 2520235
Ronald Gregory Deluca Cheif compliance officer 1 Jan 1998 Other 1523103
Laura Jean Deasy Cfo/coo 1 Jun 1999 Other 1290566
William Palmer Johnston Vice chairman 1 Mar 2000 Other 1784333
Paul Stephen White Ceo/director 1 Mar 2000 Other 2469726
William Howard Sr Cammack Director 1 May 2000 Other 38952
John William Jr Clay Director/chairman 1 May 2000 Other 1464932
Robert Charles Shufeldt Chief executive officer/director 1 Mar 2001 Other 1969379
Martin Ted Mayden Managing director/member of the board 1 Mar 2001 Other 1724731
David Harry Eidson Director/managing director 1 Apr 2001 Other 4380644
David Harry Eidson Vice chairman of the board/managing director 1 Jul 2001 Other 4380644
Thomas Kit Tracy Member of the board/division president 1 Jul 2001 Other 448733
Roderick A Dowling Member of the board/managing director 1 Jul 2001 Other 2053082
William Henry Jr Rogers Member of the board 1 Jul 2001 Other xxx-xx-xxxx
Mark Alan Chancy Member of the board 1 Jul 2001 Other 2478714
Rodney Trent Toothman Crop/srop 1 Aug 2001 Other xxx-xx-xxxx

Based in Atlanta

The principal office where Suntrust Equitable Securities Corporation performs its advisory services is located at 303 Peachtree Street Ne, Atlanta, GA 30308 The mailing address of the firm is Po Box 4418 Center Code 3910, Atlanta, GA 30302 4418. An additional office of the firm is in Nashville, TN. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-724-3123 or by fax 404-724-3754. The normal business hours are 8:30am to 5 pm on Monday - Friday.