Centennial Wealth Advisory, LLC (Traverse City)

Name: Centennial Wealth Advisory, LLC
Address: 701 Third Street, Traverse City, MI, 49684
Telephone: 231-995-9575

Centennial Wealth Advisory, LLC is a large advisory firm based in Traverse City. It manages $145.82 million of regulatory assets for 2,046 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of Florida, Michigan, and Texas.

Centennial Wealth Advisory provides portfolio management for individuals and small businesses, selection of other advisers, educational seminars and workshops, and general consultation services and speaking engagements. It doesn't provide financial planning services to its clients. On top of advisory services, the firm also engages as tax preparation.

Centennial Wealth Advisory: assets under management

The assets under management (AUM) of Centennial Wealth Advisory, LLC is $145.82 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -7% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $145.82 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $71.27 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 76% of the total AUM. The second-largest asset type is exchange traded securities, which make up 15% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Centennial Wealth Advisory, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Centennial Wealth Advisory serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Centennial Wealth Advisory is individuals with 569 clients and $102.37 million of assets under management. Among the 5 most similar advisory firms, Centennial Wealth Advisory has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $145.82 million for 725 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Centennial Wealth Advisory doesn't advise any private funds.

Careers at Centennial Wealth Advisory, LLC

The company employs 12 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Michael Duane Reese	Managing member	1 Nov 2006	25% - 50%	2652756
Arthur Rolland Canfield	Managing member & chief compliance officer	1 Jan 2018	25% - 50%	6325487
Jonathan Thomas Torbet	Member	1 Jan 2018	25% - 50%	4933749
Lawrence David Flynn	Member	1 Jan 2018	25% - 50%	3120102
Luke Leonard Mooi	Chief compliance officer	1 Jul 2019	Other	6652973

Based in Traverse City

The principal office where Centennial Wealth Advisory, LLC performs its advisory services is located at 701 Third Street, Traverse City, MI 49684, which is also the mailing address of the firm. An additional office of the firm is in Petoskey, MI. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 231-995-9575 or by fax 231-995-9673. The normal business hours are 8am - 5pm (et) on Monday - Friday. You can find more information about the New York firm at cen-wealth.com.