Francis Financial Group, LLC (New Orleans)

Name: Francis Financial Group, LLC
Address: 400 Poydras Street, New Orleans, LA, 70130
Telephone: 504-299-2990

Francis Financial Group, LLC is a large advisory firm based in New Orleans. It manages $429.93 million of regulatory assets for 144 client accounts. It has been registered with the SEC as an adviser since 2004 and has operated in the jurisdiction of Louisiana.

Francis Financial Group provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, selection of other advisers, and educational seminars and workshops. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Francis Financial Group: assets under management

The assets under management (AUM) of Francis Financial Group, LLC is $429.93 million. The firm's AUM has gone down by -18% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $111.29 million in discretionary accounts and $318.65 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.34 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $5.22 million.

Investments

The firm invests in cash and cash equivalents the most. They account for 40% of the total AUM. The second-largest asset type is government bonds, which make up 28% of the firm’s portfolio. Investments in exchange traded securities form 18% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Francis Financial Group, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Rita Maria Reed serves?

The firm provides services to individuals, insurance companies, charitable organizations, pension and profit sharing plans, and state or municipal government entities. The largest group of clients of Rita Maria Reed is state or municipal government entities with 15 clients and $384.5 million of assets under management. Among the 8 most similar advisory firms, Francis Financial Group has the highest percentage of state or municipal government entities out of all clients.

The amount of regulatory assets under management is $429.93 million for 143 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Francis Financial Group doesn't advise any private funds.

Careers at Francis Financial Group, LLC

The company employs 4 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Rita Maria Reed has been acting as President since 1 Jan 2013. Stephen Michael Daste joined the executive team most recently as the Principal.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Octave Joseph Francis	Ceo, chief investment officer, chief compliance officer	1 Jan 2001	75% - 100%	1590513
Marlet Cox Becnel	Chief compliance officer	1 Jun 2004	Other	4603423
Stephen Ephraim Pratt	Chief complience officer	1 Oct 2004	Other	4304863
Stephen Michael Daste	President / coo	1 Apr 2009	Other	2133216
Tomika Boudreaux Martin	Chief operating officer	1 Dec 2011	Other	4706748
Rita Maria Reed	President	1 Jan 2013	Other	5857606
Rita Maria Reed	Principal	1 Mar 2015	Other	5857606
Stephen Michael Daste	Principal	1 Mar 2015	Other	2133216

Based in New Orleans

The principal office where Francis Financial Group, LLC performs its advisory services is located at 400 Poydras Street, New Orleans, LA 70130, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 504-299-2990 or by fax 504-299-2991. The normal business hours are 8:00am - 5:00pm cst on Monday - Friday. You can find more information about the New York firm at ffc-capital.com.