N.E.W. Advisory Services, LLC (De Pere)

N.E.W. Advisory Services, LLC is a large advisory firm based in De Pere. It manages $356.93 million of regulatory assets for 1,863 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Colorado, Florida, Illinois, and 5 other states.

N.E.W. Advisory Services provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

N.E.W. Advisory Services: assets under management

The assets under management (AUM) of N.E.W. Advisory Services, LLC is $356.93 million. The firm's AUM has grown by 6% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $353.19 million in discretionary accounts and $3.74 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $190.71 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $339.87 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 81% of the total AUM. The second-largest asset type is exchange traded securities, which make up 11% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay N.E.W. Advisory Services, LLC for their services and products based on a percentage of assets under management, fixed fees, and commissions. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients N.E.W. Advisory Services serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of N.E.W. Advisory Services is individuals with 1,773 clients and $262.75 million of assets under management. Among the 9 most similar advisory firms, N.E.W. Advisory Services has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $356.93 million for 1,863 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

N.E.W. Advisory Services doesn't advise any private funds.

Careers at N.E.W. Advisory Services, LLC

The company employs 15 people that are either part- or full-time employees. 73 percent of the employees work as investment advisers or researchers. 10 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Debra Deleers	Member, chief compliance officer	1 Sep 2017	75% - 100%	6518628
Andrew Robert Hermsen	Member	1 Nov 2017	Other	4673352
Michael Arthur Johnson	Member	1 Nov 2017	Other	1514857
Robbie Joseph Hayes	Member	1 Nov 2017	Other	5636279
Michael Gerald Whitehouse	Member	1 Nov 2017	Other	2410563
Jeffrey Joseph Hayes	Member	1 Nov 2017	Other	4079424
Susan Lynn Porath	Member	1 Nov 2017	Other	4042915

Based in De Pere

The principal office where N.E.W. Advisory Services, LLC performs its advisory services is located at 2200 Dickinson Road, De Pere, WI 54115, which is also the mailing address of the firm. An additional office of the firm is in Appleton, WI. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 920-712-7800 or by fax 920-712-7801. The normal business hours are 8:00 am to 4:30 p.m. on Monday - Friday.