True Measure Wealth Management (Omaha)


True Measure Wealth Management is a large advisory firm based in Omaha. It manages $141.07 million of regulatory assets for 299 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Minnesota and Nebraska.

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True Measure Wealth Management provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

True Measure Wealth Management: assets under management

The assets under management (AUM) of True Measure Wealth Management is $141.07 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 12% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $141.07 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $471.8 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 46% of the total AUM. The second-largest asset type is investment and business development companies, which make up 32% of the firm’s portfolio. Investments in state and local bonds form 7% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay True Measure Wealth Management for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Patrick Kevin Tucker serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Patrick Kevin Tucker is high net worth individuals with 55 clients and $91 million of assets under management. Among the 9 most similar advisory firms, True Measure Wealth Management has the 5th highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $141.07 million for 93 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

True Measure Wealth Management doesn't advise any private funds.

Careers at True Measure Wealth Management

The company employs 2 people that are either part- or full-time employees. No employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Patrick Kevin Tucker has been acting as President since 1 Jul 2001. Thaddeus Michael Hedin joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Patrick Kevin Tucker President 1 Jul 2001 75% - 100% 2730573
Thaddeus Michael Hedin Chief compliance officer 1 Jul 2004 Other 4455505

Based in Omaha

The principal office where True Measure Wealth Management performs its advisory services is located at 144 S. 39 Th Street, Omaha, NE 68131, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 402-342- 1400 or by fax 402-342-0444. The normal business hours are 8:30am - 4:00pm on Monday - Friday. You can find more information about the New York firm at truemeasure.com.