Fasa, LLC (Boston)


Fasa, LLC is a large advisory firm based in Boston. It manages $292.22 million of regulatory assets for 1 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of California and Massachusetts.

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Fasa provides portfolio management for investment companies and portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Fasa: assets under management

The assets under management (AUM) of Fasa, LLC is $292.22 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -67% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $292.22 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $292.22 million each.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Fasa, LLC for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Madison Sterling Gulley serves?

The only and largest group of clients of Madison Sterling Gulley is investment companies with 1 clients and $292.22 million of assets under management. Among the 8 most similar advisory firms, Fasa has the highest percentage of investment companies out of all clients.


The amount of regulatory assets under management is $292.22 million for 1 clients. None of the firm’s clients are foreign persons or businesses.

Fasa also advises several private funds. Namely, one other private fund.

Careers at Fasa, LLC

The company employs 3 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Madison Sterling Gulley has been acting as President since 1 Dec 2006. Bjorn Anthony Davis joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Stephen Paul Burke Executive vice president 1 Aug 2005 Other 1226114
Madison Sterling Gulley President 1 Dec 2006 Other 1862155
Llc Franklin Templeton Institutional Member 1 Nov 2010 75% - 100% 117384
John Clifton Pickart Executive vice president and chief financial officer 1 Jan 2014 Other 1287834
William Young Yun Chief executive officer 1 Jan 2014 Other 1412123
Mark Lecho Constant Treasurer 1 Jan 2014 Other 2164003
Bjorn Anthony Davis Chief compliance officer 1 Apr 2016 Other 4104631

Indirect Owners

The SEC currently registers 1 indirect owner.

Name Entity Date acquired Ownership Employer ID
Inc. Franklin Resources Member 1 Oct 2001 75% - 100% 13-2670991

Based in Boston

The principal office where Fasa, LLC performs its advisory services is located at One International Place, Boston, MA 02110, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 617-307-5870 or by fax 617-204-1199. The normal business hours are 8:30 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at franklintempleton.com/.