Blooom, Inc. (Leawood)

Name: Blooom, Inc.
Address: 5325 W. 115 Th Place, Leawood, KS, 66211
Telephone: 888-446-8416

Blooom, Inc. is a large advisory firm based in Leawood. It manages $3.67 billion of regulatory assets for 27,901 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 47 other states.

Blooom provides portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Blooom: assets under management

The assets under management (AUM) of Blooom, Inc. is $3.67 billion. The firm's AUM has grown by 150076% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $3.61 billion in discretionary accounts and $55.23 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $132.09 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $99.52 thousand.

Blooom has custody of $1.89 billion in cash and securities for 12,807 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 100% of the total AUM.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Blooom, Inc. for their services and products based on fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Gregory Smith serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Gregory Smith is individuals with 24,563 clients and $3.39 billion of assets under management. Among the 9 most similar advisory firms, Blooom has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $3.67 billion for 24,778 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Blooom doesn't advise any private funds.

Careers at Blooom, Inc.

The company employs 20 people that are either part- or full-time employees. 20 percent of the employees work as investment advisers or researchers. 7 employees are registered as investment adviser representatives with the state securities authorities.

There are 42 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Gregory Smith has been acting as President since 1 Jul 2015. Inc. Dst Systems joined the executive team most recently as the Shareholder.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Chris Kyle Costello	Managing owner and investment advisor representative	1 Aug 2013	25% - 50%	2630844
Kevin Morris Conard	Managing owner and investment advisor representative	1 Aug 2013	25% - 50%	3193016
Robert Randolph O'blennis	Chief compliance officer	1 Aug 2013	Other	4935281
Randy Auf Der Heide	Chief information officer	1 Aug 2013	25% - 50%	6245098
Gregory Smith	President	1 Jul 2015	Other	4438607
L.P. Qed Fund Iii	Shareholder	1 Sep 2015	Other	47-2093807
L.P. Qed Fund Iii	Shareholder	1 Mar 2016	Other	11-1111111
Rcla Trust Dtd 4/5/2012	Shareholder	1 Oct 2016	Other	51-0985508
Shannon Marie Duncan	Chief compliance officer	1 Nov 2016	Other	2787453
Joseph Pearson Mcconnell	Chief financial officer / chief operations officer	1 Nov 2017	Other	6920108
Matthew Joseph Burgener	Chief executive officer	1 Feb 2018	Other	6936468
Chris Kyle Costello	Executive chairman and investment advisor representative	1 Aug 2019	Other	2630844
Inc. Dst Systems	Shareholder	1 Sep 3015	Other	43-1581814
Inc. Dst Systems	Shareholder	1 Mar 3016	Other	11-1111111

Based in Leawood

The principal office where Blooom, Inc. performs its advisory services is located at 5325 W. 115 Th Place, Leawood, KS 66211, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 888-446-8416. The normal business hours are by appointment only on Monday - Friday. You can find more information about the New York firm at fundaggregator.net.