Wela Strategies, Inc. (Atlanta)


Wela Strategies, Inc. is a large advisory firm based in Atlanta. It manages $153.8 million of regulatory assets for 1,512 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Alabama, Arizona, California, and 16 other states.

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Wela Strategies provides portfolio management for individuals and small businesses and model portfolio provider. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Wela Strategies: assets under management

The assets under management (AUM) of Wela Strategies, Inc. is $153.8 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 48% since the beginning of its operation, and $729 thousand of the total AUM is attributable to clients outside of the United States.


The firm manages $153.8 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $101.72 thousand each.
Wela Strategies has custody of $16.25 million in cash and securities for 125 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 74% of the total AUM. The second-largest asset type is state and local bonds, which make up 9% of the firm’s portfolio. Investments in non-investment grade corporate bonds form 8% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Wela Strategies, Inc. for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Wela Strategies serves?

The firm provides services to individuals, charitable organizations, and high net worth individuals. The largest group of clients of Wela Strategies is individuals with 712 clients and $131.2 million of assets under management. Among the 10 most similar advisory firms, Wela Strategies has the highest percentage of individuals out of all clients.


The amount of regulatory assets under management is $153.8 million for 733 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Wela Strategies doesn't advise any private funds.

Careers at Wela Strategies, Inc.

The company employs 23 people that are either part- or full-time employees. 57 percent of the employees work as investment advisers or researchers. 12 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Michael Jules Reiner Chief compliance officer 1 Jun 2008 Other 2442892
Bryan Justin Rea Shareholder 1 Jun 2008 Other 4723067
Mitchell Buddy Reiner Secretary & treasurer 1 Feb 2017 Other 4813240
Thomas Oakley Moore Shareholder 1 Feb 2017 Other 4091684
Curt Edwin Klein Shareholder 1 Feb 2017 Other 2451150
Wesley Hanes Moss Shareholder 1 Feb 2017 Other 3099346
Matthew Ross Reiner President, ceo 1 Feb 2017 Other 5688606
Edward Francis Goepp Shareholder, chief operating officer 1 Feb 2017 Other 5476519
Lp. Michael J. Reiner & Associates Shareholder 1 Feb 2017 Other 27-3091659
Llc Yourwela Cia Shareholder 1 Feb 2017 Other 47-5452422

Indirect Owners

The SEC currently registers 11 indirect owners.

Name Entity Date acquired Ownership Employer ID
Michael Jules Reiner Trustee 1 Aug 2009 Other 2442892
Shelly K Reiner Trustee 1 Aug 2009 Other 6769472
Mitchell Buddy Reiner Trustee 1 Dec 2009 Other 4813240
Matthew Ross Reiner Trustee 1 Dec 2009 Other 5688606
Michael Jules Reiner Member 1 Jun 2015 25% - 50% 2442892
Mitchell Buddy Reiner Manager 1 Jun 2015 Other 4813240
Matthew Ross Reiner Manager 1 Jun 2015 Other 5688606
Swamp Rabbit Trust Limited partner 1 Dec 2015 25% - 50% 81-6342256
Desert Cottontail Trust Limited partner 1 Dec 2015 25% - 50% 81-6344807
Michael J. Reiner Revocable Trust General partner 1 Dec 2015 Other xxx-xx-xxxx
Shelly K. Reiner Revocable Trust General partner 1 Dec 2015 Other xxx-xx-xxxx

Based in Atlanta

The principal office where Wela Strategies, Inc. performs its advisory services is located at 10 Glenlake Parkway, Atlanta, GA 30328, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-531-0018 or by fax 404-531-0010. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at welastrategies.com.