Piedmont Investment Advisory LlLP (Atlanta)

Name: Piedmont Investment Advisory LlLP
Address: Six Concourse Pkwy, Atlanta, GA, 30328
Telephone: 770-698-5500

Piedmont Investment Advisory LlLP is a large advisory firm based in Atlanta. It manages $114.65 million of regulatory assets for 36 client accounts. It has been registered with the SEC as an adviser since 2005 and has operated in the jurisdiction of Georgia.

Piedmont Investment Advisory L provides portfolio management for individuals and small businesses and portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Piedmont Investment Advisory L: assets under management

The assets under management (AUM) of Piedmont Investment Advisory LlLP is $114.65 million. The firm's AUM has gone down by -1% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $110.66 million in discretionary accounts and $3.99 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $12.3 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $147.78 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 60% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 30% of the firm’s portfolio. Investments in state and local bonds form 10% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Piedmont Investment Advisory LlLP for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Piedmont Investment Advisory L serves?

The firm provides services to individuals, high net worth individuals, and pooled investment vehicles. The largest group of clients of Piedmont Investment Advisory L is pooled investment vehicles with 2 clients and $99.03 million of assets under management. Among the 7 most similar advisory firms, Piedmont Investment Advisory L has the 2nd highest percentage of pooled investment vehicles out of all clients.

The amount of regulatory assets under management is $114.65 million for 38 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Piedmont Investment Advisory L also advises several private funds. Namely, two hedge funds. The minimum investment commitment required of non-related persons is $250,000 for each fund.

Careers at Piedmont Investment Advisory LlLP

The company employs 4 people that are either part- or full-time employees. 25 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
William Carroll Brookshire	General partner	1 Jan 1990	75% - 100%	31709
Jr Trust Fbo Laura Brookshire Kollar William C Brookshire	Limited partner	1 Jan 1994	Other	58-6231961
Jr Trust Fbo William C Brookshire Iv William C Brookshire	Limited partner	1 Jan 1994	Other	58-6234783
Jr Trust Fbo Laura E Brookshire William C Brookshire	Limited partner	1 Jan 1994	Other	58-6231961
Zachary David Scheidt	Cheif compliance officer	1 Jan 2006	Other	5101862
Mechelle Bennett Vickers	Chief compliance officer	1 Oct 2008	Other	5668353
John David Clark Huff	Limited partner	1 Jan 2018	Other	6931561

Based in Atlanta

The principal office where Piedmont Investment Advisory LlLP performs its advisory services is located at Six Concourse Pkwy, Atlanta, GA 30328, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 770-698-5500 or by fax 770-698-5501. The normal business hours are 9a.m. - 5 p.m. on Monday - Friday. You can find more information about the New York firm at piainvestments.com.