Lifeguide Financial Advisors, LLC (Mechanicsburg)

Name: Lifeguide Financial Advisors, LLC
Address: 176 Cumberland Parkway, Mechanicsburg, PA, 17055 5682
Telephone: (717) 796-1700

Lifeguide Financial Advisors, LLC is a large advisory firm based in Mechanicsburg. It manages $166.36 million of regulatory assets for 1,544 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Pennsylvania and Virginia.

Lifeguide Financial Advisors provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, and selection of other advisers. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Lifeguide Financial Advisors: assets under management

The assets under management (AUM) of Lifeguide Financial Advisors, LLC is $166.36 million. The firm's AUM has grown by 46% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $162.14 million in discretionary accounts and $4.22 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $108.89 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $76.77 thousand.

Lifeguide Financial Advisors has custody of $117.27 million in cash and securities for 339 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 56% of the total AUM. The second-largest asset type is exchange traded securities, which make up 38% of the firm’s portfolio. Investments in cash and cash equivalents form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Lifeguide Financial Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Lifeguide Financial Advisors serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Lifeguide Financial Advisors is individuals with 491 clients and $94.86 million of assets under management. Among the 8 most similar advisory firms, Lifeguide Financial Advisors has the 3rd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $166.36 million for 536 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Lifeguide Financial Advisors doesn't advise any private funds.

Careers at Lifeguide Financial Advisors, LLC

The company employs 10 people that are either part- or full-time employees. 60 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
David Isaac Lutz	Member and chief compliance officer	1 Jan 2014	25% - 50%	5355724
Douglas Kirt Denlinger	Managing member	1 Jan 2014	50% - 75%	4698387

Based in Mechanicsburg

The principal office where Lifeguide Financial Advisors, LLC performs its advisory services is located at 176 Cumberland Parkway, Mechanicsburg, PA 17055 5682, which is also the mailing address of the firm. An additional office of the firm is in Carlisle, PA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (717) 796-1700 or by fax (717) 796-7763. The normal business hours are 9:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at lifeguidefa.com/ and its LinkedIn profile.