Sara Bay Financial Corp. (Sarasota)

Name: Sara Bay Financial Corp.
Address: 2201 Cantu Court, Sarasota, FL, 34232
Telephone: 941-371-8027

Sara Bay Financial Corp. is a large advisory firm based in Sarasota. It manages $138.49 million of regulatory assets for 451 client accounts. It has been registered with the SEC as an adviser since 2007 and has operated in the jurisdictions of California, Pennsylvania, and Virginia.

Sara Bay Financial Corp provides portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Sara Bay Financial Corp: assets under management

The assets under management (AUM) of Sara Bay Financial Corp. is $138.49 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 395% since the beginning of its operation, and $78 thousand of the total AUM is attributable to clients outside of the United States.

The firm manages $138.49 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $307.08 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 92% of the total AUM. The second-largest asset type is government bonds, which make up 5% of the firm’s portfolio. Investments in state and local bonds form 3% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Sara Bay Financial Corp. for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients James Michael Hard serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of James Michael Hard is high net worth individuals with 30 clients and $77.28 million of assets under management. Among the 10 most similar advisory firms, Sara Bay Financial Corp has the 5th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $138.49 million for 216 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Sara Bay Financial Corp doesn't advise any private funds.

Careers at Sara Bay Financial Corp.

The company employs 5 people that are either part- or full-time employees. 60 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

James Michael Hard has been acting as President since 1 Oct 1993. Mary Theresa Hettig joined the executive team most recently as the Cco.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
James Michael Hard	President	1 Oct 1993	75% - 100%	236707
Esther K. Halt	Vice president	1 Jun 1998	Other	1949642
Esther Kuznetz Halt	Vice president	1 Jun 1998	Other	1949642
Benjamin Michael Hard	Cco	1 Jun 2008	Other	4362335
Benjamin Michael Hard	V.p.	1 Jun 2012	Other	4362335
Mary Theresa Hettig	Cco	1 Jan 2019	Other	865961

Based in Sarasota

The principal office where Sara Bay Financial Corp. performs its advisory services is located at 2201 Cantu Court, Sarasota, FL 34232, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 941-371-8027 or by fax 941-371-8314. The normal business hours are 8:30am - 4:30pm on Monday - Friday. You can find more information about the New York firm at sara-bay.com.