North Capital, Inc. (Salt Lake City)

Name: North Capital, Inc.
Address: 623 E Fort Union Blvd., Salt Lake City, UT, 84047
Telephone: 415-315-9916

North Capital, Inc. is a large advisory firm based in Salt Lake City. It manages $244 million of regulatory assets for 799 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdictions of California, Georgia, New York, and 3 other states.

North Capital provides financial planning services, portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and educational seminars and workshops. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

North Capital: assets under management

The assets under management (AUM) of North Capital, Inc. is $244 million. The firm's AUM has grown by 3153% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $234 million in discretionary accounts and $10 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $329.58 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $112.36 thousand.

North Capital has custody of $27 million in cash and securities for 86 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 91% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 7% of the firm’s portfolio. Investments in investment grade corporate bonds form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay North Capital, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients North Capital serves?

The firm provides services to individuals, high net worth individuals, pooled investment vehicles, and corporations or other businesses. The largest group of clients of North Capital is high net worth individuals with 69 clients and $117 million of assets under management. Among the 10 most similar advisory firms, North Capital has the 5th lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $173 million for 248 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

North Capital doesn't advise any private funds.

Careers at North Capital, Inc.

The company employs 13 people that are either part- or full-time employees. 69 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There are 3 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
James P Dowd	President, cio and chief compliance officer	1 Oct 2008	75% - 100%	2109413
Mary Patricia Dowd	Corporate secretary	1 Oct 2008	50% - 75%	5616001
Craig Keith Goos	Managing director	1 Feb 2012	Other	2653935
Frances Evans Harkins	Managing director	1 Jun 2013	Other	4244859
Juan Antonio Garcia	Managing director	1 Oct 2016	Other	5251261
Paul Donald Bowers	Managing director	1 Nov 2018	Other	1799341
Bridgot Sharon Basile	Managing director	1 Mar 2019	Other	3257090

Based in Salt Lake City

The principal office where North Capital, Inc. performs its advisory services is located at 623 E Fort Union Blvd., Salt Lake City, UT 84047, which is also the mailing address of the firm. An additional office of the firm is in Benicia, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 415-315-9916 or by fax 801-210-7851. The normal business hours are 8:30am - 6:00pm on Monday - Friday. You can find more information about the New York firm at advisory.northcapital.com.