Narus Financial Partners, LLC (Salt Lake City)

Name: Narus Financial Partners, LLC
Address: 299 South State Street, Salt Lake City, UT, 84111
Telephone: 866-534-0530

Narus Financial Partners, LLC is a large advisory firm based in Salt Lake City. It manages $243.58 million of regulatory assets for 293 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Arizona, Arkansas, and Utah.

Narus Financial Partners provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and investment consulting services. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Narus Financial Partners: assets under management

The assets under management (AUM) of Narus Financial Partners, LLC is $243.58 million. The firm's AUM has grown by 32% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $234.48 million in discretionary accounts and $9.1 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $865.23 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $413.6 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 41% of the total AUM. The second-largest asset type is investment and business development companies, which make up 40% of the firm’s portfolio. Investments in state and local bonds form 10% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Narus Financial Partners, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Narus Financial Partners serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Narus Financial Partners is high net worth individuals with 40 clients and $206.27 million of assets under management. Among the 10 most similar advisory firms, Narus Financial Partners has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $225.21 million for 109 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Narus Financial Partners doesn't advise any private funds.

Careers at Narus Financial Partners, LLC

The company employs 8 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Jared Daniel Stubbs	Member and chief executive officer	1 Oct 2014	Other	2813016
Trent Alan Bowers	Member and chief investment strategist	1 Oct 2014	Other	4016539
Michael William Robinson	Member	1 Oct 2014	Other	4144709
Curtis Teichert Lamb	Member	1 Oct 2014	Other	2774690
Benjamin Michael Merryman	Managing member and president	1 Oct 2014	50% - 75%	6408031
Larry Charles Whitaker	Member	1 Oct 2014	Other	6408033
Sara Christian Gunn Schinker	Chief compliance officer	1 May 2016	Other	6241755

Based in Salt Lake City

The principal office where Narus Financial Partners, LLC performs its advisory services is located at 299 South State Street, Salt Lake City, UT 84111, which is also the mailing address of the firm. An additional office of the firm is in Prescott, AZ. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 866-534-0530 or by fax 866-470-6525. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at narusfinancial.com.