Diversified Financial Planning Inc (Alpharetta)


Diversified Financial Planning Inc is a large advisory firm based in Alpharetta. It manages $220.1 million of regulatory assets for 596 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Alabama, Florida, Georgia, and 4 other states.

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Diversified Financial Planning provides portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Diversified Financial Planning: assets under management

The assets under management (AUM) of Diversified Financial Planning Inc is $220.1 million. The firm's AUM has grown by 629% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $220 million in discretionary accounts and $100 thousand in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $369.75 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $100 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Diversified Financial Planning Inc for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Diversified Financial Planning Inc

Robert Peyton Jamison has been acting as President since 1 Nov 1988. Oscar Joe Spain joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Robert Peyton Jamison President 1 Nov 1988 75% - 100% 4371603
Robert P Jamison President 1 Nov 1988 75% - 100% 4371603
Oscar Joe Spain Chief compliance officer 1 Oct 2004 Other 4930298
Joseph James Spain Chief compliance officer 1 Oct 2004 Other 4561052
Robert Peyton Jamison Manager 1 Jun 2006 Other 4911745

Based in Alpharetta

The principal office where Diversified Financial Planning Inc performs its advisory services is located at 3600 Mansell Road, Alpharetta, GA 30022, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 678-323-3454 or by fax 678-323-3455. The normal business hours are 9:00 a.m. - 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at dfplanning.com.