Reason Financial (San Diego)

Name: Reason Financial
Address: 4747 Morena Blvd., Suite 102, San Diego, CA, 92117 3466
Telephone: 858-483-7500

Reason Financial is a large advisory firm based in San Diego. It manages $121.35 million of regulatory assets for 438 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of California and Texas.

Reason Financial provides financial planning services, portfolio management for individuals and small businesses, and tax planning preparation services. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Reason Financial: assets under management

The assets under management (AUM) of Reason Financial is $121.35 million. The firm's AUM has grown by 8% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $118.86 million in discretionary accounts and $2.49 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $277.71 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $249.16 thousand.

Investments

The firm invests in investment and business development companies the most. They account for 91% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 4% of the firm’s portfolio. Investments in exchange traded securities form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Reason Financial for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Michelle Lynn Rawdin Baron serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Michelle Lynn Rawdin Baron is individuals with 246 clients and $69.35 million of assets under management. Among the 12 most similar advisory firms, Reason Financial has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $121.35 million for 281 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Reason Financial doesn't advise any private funds.

Careers at Reason Financial

The company employs 7 people that are either part- or full-time employees. 43 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Michelle Lynn Rawdin Baron has been acting as President since 1 Jan 2000. Sean Paul Storck joined the executive team most recently as the Director, Secretary, Vice President.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Bruce Eric Rawdin Baron	President emeritus	1 Jan 2000	Other	1139804
Michelle Lynn Rawdin Baron	Director	1 Jan 2000	Other	4904443
Steven W Pollock	President, chief compliance officer, chief financial officer, director	1 Nov 2010	Other	5173195
Bruce And Michelle Rawdin Baron Trust Dtd 8/24/1990	Owner	1 Dec 2011	Other	xxx-xx-xxxx
Pollock Living Trust Dtd 7/14/2010	Owner	1 Dec 2011	50% - 75%	xxx-xx-xxxx
Sean Paul Storck	Director, secretary, vice president	1 Jul 2012	25% - 50%	5060005

Indirect Owners

The SEC currently registers 2 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Steven W Pollock	Trustee	1 Jul 2010	75% - 100%	5173195
Sean Paul Storck	Trustee	1 Jun 2012	75% - 100%	xxx-xx-xxxx

Based in San Diego

The principal office where Reason Financial performs its advisory services is located at 4747 Morena Blvd., Suite 102, San Diego, CA 92117 3466 The mailing address of the firm is P.O. Box 90487, San Diego, CA 92169 2487. An additional office of the firm is in Temecula, CA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 858-483-7500 or by fax 858-483-7679. The normal business hours are 9am to 5pm on Monday - Friday. You can find more information about the New York firm at yourreason.com.