Sva Planners Inc (Madison)


Sva Planners Inc is a large advisory firm based in Madison. It manages $599.29 million of regulatory assets for 1,888 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Arizona, California, Florida, and 6 other states.

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Sva Planners provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for pooled investment vehicles. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Sva Planners: assets under management

The assets under management (AUM) of Sva Planners Inc is $599.29 million. The firm's AUM has grown by 131% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $542.34 million in discretionary accounts and $56.95 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $303.66 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $558.38 thousand.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Sva Planners Inc for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Sva Planners Inc

John Frederik Suby has been acting as President since 1 Aug 1987. Raymond Hughes Boysen joined the executive team most recently as the Shareholder, Director.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Carl Olaf Bolstad Shareholder 1 Aug 1987 Other 4334807
Jack Robert Cotton Shareholder, director, vice president 1 Aug 1987 Other 4335126
John Frederik Suby Director 1 Aug 1987 Other 4335141
Raymond Hughes Boysen Shareholder, director 1 Aug 1987 Other 4335106
Timothy Arley Koechel Shareholder, director, secretary/treasurer 1 Aug 1987 Other 4335131
Timothy Ward Sherry Director, president, shareholder 1 Sep 1988 Other 4335137
Carl Elmer Schultz Shareholder, director 1 Jun 1990 Other 4335133
Kurt Krumholz Shareholder 1 Sep 2000 Other 2507648
Kurt Krumholz Shareholder, vice president 1 Jun 2001 Other 2507648
Timothy Arley Koechel Shareholder, secretary/treasurer 1 Jun 2001 Other 4335131
John Anthony Baltes Director 1 Jun 2001 Other 4450643
James Chandler Cummings Director 1 Jun 2001 Other 4450647
Norman Harold Roller Director 1 Jun 2003 Other 4719382
Kurt Krumholz Shareholder and president 1 Jul 2003 Other 2507648
Timothy Ward Sherry Shareholder, director, secretary and treasurer 1 Jul 2003 Other 4335137
Norman Harold Roller Director 1 Jul 2003 Other 4719382
Kurt Gerard Krumholz Shareholder and president 1 Jul 2003 Other 2507648
Rita Kay Bardell Chief compliance officer 1 Mar 2004 Other 4783457
Rita Kay Bentzler Chief compliance officer 1 Mar 2004 Other 4783457
Raymond Hughes Boysen Shareholder, director 1 Mar 2005 Other 4335106
Cindy Lou Bong Chief operating officer 1 Mar 2005 Other 4940404

Based in Madison

The principal office where Sva Planners Inc performs its advisory services is located at 1221 John Q Hammons Drive, Madison, WI 53717 2912 The mailing address of the firm is P.O. Box 44966, Madison, WI 53744 4966. An additional office of the firm is in Brookfield, WI. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 608-826-2300 or by fax 608-831-4243. The normal business hours are 8:00 a.m.-5:00 p.m. on Monday - Friday. You can find more information about the New York firm at www.sva.com/finplan.