Focus Wealth Planning Inc (Rockford)


Focus Wealth Planning Inc is a mid-sized advisory firm based in Rockford. It manages $94.55 million of regulatory assets for 394 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of Florida, Illinois, Louisiana, Minnesota, and Texas.

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Focus Wealth Planning provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Focus Wealth Planning: assets under management

The assets under management (AUM) of Focus Wealth Planning Inc is $94.55 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -5% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $94.55 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $239.97 thousand each.
Focus Wealth Planning has custody of $4.5 million in cash and securities for 1 client in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 53% of the total AUM. The second-largest asset type is investment and business development companies, which make up 38% of the firm’s portfolio. Investments in investment grade corporate bonds form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Focus Wealth Planning Inc for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Jon L Aldrich serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Jon L Aldrich is high net worth individuals with 40 clients and $71.4 million of assets under management. Among the 7 most similar advisory firms, Focus Wealth Planning has the 3rd highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $94.55 million for 131 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Focus Wealth Planning doesn't advise any private funds.

Careers at Focus Wealth Planning Inc

The company employs 3 people that are either part- or full-time employees. 33 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Jon L Aldrich has been acting as President since 1 Aug 2018. Martha L Whitman joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Jon L Aldrich President 1 Aug 2018 75% - 100% 5115121
Martha L Whitman Chief compliance officer 1 Aug 2018 Other 4929220

Based in Rockford

The principal office where Focus Wealth Planning Inc performs its advisory services is located at 6870 Rote Road, Rockford, IL 61107 2690, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 815-633-8844 or by fax 815-633-2108. The normal business hours are 8:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at focusfinancialadvisors.com.