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ALPha Equity Management LLC (Hartford)


ALPha Equity Management LLC is a large advisory firm based in Hartford. It manages $178 million of regulatory assets for 8 client accounts. It has been registered with the SEC as an adviser since 2004 and has operated in the jurisdiction of Connecticut.

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ALPha Equity Management provides portfolio management for investment companies and market timing services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

ALPha Equity Management: assets under management

The assets under management (AUM) of ALPha Equity Management LLC is $178 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 493% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $178 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $22.25 million each.
ALPha Equity Management has custody of $21.32 million in cash and securities for 5 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay ALPha Equity Management LLC for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Indirect Owners

The SEC currently registers 1 indirect owner.

Name Entity Date acquired Ownership Employer ID
Suntrust Banks Inc Parent company 1 Nov 1984 75% - 100% 58-1575035

Based in Hartford

The principal office where ALPha Equity Management LLC performs its advisory services is located at 90 State House Square, Hartford, CT 06103, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 860-218-1520 or by fax 860-218-1521. The normal business hours are 8:30am - 5:30pm est on Monday - Friday. You can find more information about the New York firm at www.alphaequitymgmt.com.


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