Clarus Wealth Advisors, LLC (Peoria)

Name: Clarus Wealth Advisors, LLC
Address: 9125 W. Thunderbird Road, Suite 100, Peoria, AZ, 85381
Telephone: 623-583-6840

Clarus Wealth Advisors, LLC is a large advisory firm based in Peoria. It manages $179.16 million of regulatory assets for 1,245 client accounts. It has been registered with the SEC as an adviser since 2016 and has operated in the jurisdictions of Alaska, Arizona, California, and 6 other states.

Clarus Wealth Advisors provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 50 clients. On top of advisory services, the firm doesn't engage in other business activities.

Clarus Wealth Advisors: assets under management

The assets under management (AUM) of Clarus Wealth Advisors, LLC is $179.16 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 140% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $179.16 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $143.91 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 44% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 38% of the firm’s portfolio. Investments in government bonds form 16% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Clarus Wealth Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Clarus Wealth Advisors serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Clarus Wealth Advisors is individuals with 663 clients and $123.32 million of assets under management. Among the 7 most similar advisory firms, Clarus Wealth Advisors has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $179.16 million for 691 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Clarus Wealth Advisors doesn't advise any private funds.

Careers at Clarus Wealth Advisors, LLC

The company employs 19 people that are either part- or full-time employees. 74 percent of the employees work as investment advisers or researchers. 14 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Bert Allen Cooper	Managing member	1 Apr 2015	50% - 75%	2794706
Joshua Allen Cooper	Member	1 Apr 2015	50% - 75%	4779755
Llc Clarus Wealth Advisors	Owner	1 Apr 2015	75% - 100%	47-4638787
Kimberly Lynn Collins	Chief compliance officer	1 Dec 2015	Other	1952612
Michael Alan Sherman	Chief compliance officer	1 Mar 2017	Other	1063330
Theresa Ann Fanning	Coo	1 Mar 2018	Other	2984994

Based in Peoria

The principal office where Clarus Wealth Advisors, LLC performs its advisory services is located at 9125 W. Thunderbird Road, Suite 100, Peoria, AZ 85381, which is also the mailing address of the firm. An additional office of the firm is in Chandler, AZ. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 623-583-6840 or by fax 623-583-6844. The normal business hours are 8:00 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at claruswealthadvisors.com.