New Heritage Capital LLC (Boston)

Name: New Heritage Capital LLC
Address: 800 Boylston Street, Boston, MA, 02199
Telephone: 617-439-0688

New Heritage Capital LLC is a large advisory firm based in Boston. It manages $421.94 million of regulatory assets for 7 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdiction of Massachusetts.

New Heritage Capital provides portfolio management for pooled investment vehicles and investment management services for a limited number of institutional accounts. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

New Heritage Capital: assets under management

The assets under management (AUM) of New Heritage Capital LLC is $421.94 million. The firm's AUM has grown by 142% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $407.44 million in discretionary accounts and $14.49 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $81.49 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $7.25 million.

New Heritage Capital has custody of $226.94 million in cash and securities for 6 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in non-exchange traded securities the most. They account for 92% of the total AUM. The second-largest asset type is other assets, which make up 8% of the firm’s portfolio.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay New Heritage Capital LLC for their services and products based on performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients New Heritage Capital serves?

The firm provides services to pooled investment vehicles and corporations or other businesses. The largest group of clients of New Heritage Capital is pooled investment vehicles with 5 clients and $407.44 million of assets under management. Among the 10 most similar advisory firms, New Heritage Capital has the highest percentage of pooled investment vehicles out of all clients.

The amount of regulatory assets under management is $421.94 million for 7 clients. None of the firm’s clients are foreign persons or businesses.

New Heritage Capital also advises several private funds. Namely, one other private fund and five private equity funds.

Careers at New Heritage Capital LLC

The company employs 12 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Mark Joseph Jrolf	Member, managing member	1 Nov 2006	75% - 100%	2155106
Nicole Marie Norris	Elected manager, cco	1 Nov 2006	Other	2791507
Charles Kilvert Gifford	Elected manager	1 Nov 2006	Other	2357423

Based in Boston

The principal office where New Heritage Capital LLC performs its advisory services is located at 800 Boylston Street, Boston, MA 02199, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 617-439-0688 or by fax 617-439-0689. The normal business hours are 9:00 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at newheritagecapital.com.