Lloyd Advisory Services, LLC (Suwanee)

Name: Lloyd Advisory Services, LLC
Address: 3575 Lawrenceville Suwanee Road, Suwanee, GA, 30024
Telephone: 770-932-0387

Lloyd Advisory Services, LLC is a large advisory firm based in Suwanee. It manages $175.74 million of regulatory assets for 1,919 client accounts. It has been registered with the SEC as an adviser since 2019 and has operated in the jurisdictions of Georgia and Texas.

Lloyd Advisory Services provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, selection of other advisers, and solicitor. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Lloyd Advisory Services: assets under management

The assets under management (AUM) of Lloyd Advisory Services, LLC is $175.74 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $175.74 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $91.58 thousand each.

Lloyd Advisory Services has custody of $189.08 million in cash and securities for 868 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 100% of the total AUM.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Lloyd Advisory Services, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Lloyd Advisory Services serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Lloyd Advisory Services is individuals with 970 clients and $160.62 million of assets under management. Among the 10 most similar advisory firms, Lloyd Advisory Services has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $174.67 million for 1,091 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Lloyd Advisory Services doesn't advise any private funds.

Careers at Lloyd Advisory Services, LLC

The company employs 4 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 4 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Inc. The Lloyd Group joined the executive team most recently as the Owner.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Inc. The Lloyd Group	Owner	1 Jun 2009	75% - 100%	582183364
Andrew Burton Jones	Chief compliance officer	1 Jun 2009	Other	5428479
Mark Alan Lloyd	Chief executive officer	1 Jun 2009	Other	3098561
James Blake Morris	Chief operating officer	1 Jun 2009	Other	5428483

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Mark Alan Lloyd	Ceo	1 Jun 1995	75% - 100%	3098561

Based in Suwanee

The principal office where Lloyd Advisory Services, LLC performs its advisory services is located at 3575 Lawrenceville Suwanee Road, Suwanee, GA 30024, which is also the mailing address of the firm. An additional office of the firm is in Roswell, GA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 770-932-0387 or by fax 770-932-0351. The normal business hours are 8am-5pm on Monday - Friday. You can find more information about the New York firm at thelloydgroupinc.com/.