Goalvest Advisory LLC (New York)


Goalvest Advisory LLC is a mid-sized advisory firm based in New York. It manages $75.02 million of regulatory assets for 79 client accounts. It has been registered with the SEC as an adviser since 2019 and has operated in the jurisdictions of Kansas, New York, and Texas.

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Goalvest Advisory provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Goalvest Advisory: assets under management

The assets under management (AUM) of Goalvest Advisory LLC is $75.02 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 121% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $75.02 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $949.63 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 55% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 30% of the firm’s portfolio. Investments in government bonds form 7% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Goalvest Advisory LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Goalvest Advisory serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and corporations or other businesses. The largest group of clients of Goalvest Advisory is high net worth individuals with 16 clients and $61.14 million of assets under management. Among the 1 most similar advisory firms, Goalvest Advisory has the highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $75.02 million for 34 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Goalvest Advisory doesn't advise any private funds.

Careers at Goalvest Advisory LLC

The company employs 2 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Sevasti Balafas Ceo & cco 1 Mar 2016 75% - 100% 4884215

Based in New York

The principal office where Goalvest Advisory LLC performs its advisory services is located at 4 World Trade Center, Suite 2908, New York, NY 10007, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (917) 215-6141 or by fax N/A. The normal business hours are 8:00am-6:00pm on Monday - Friday. You can find more information about the New York firm at linkedin.com/in/sevasti-balafas-cfa-cpwa%c2%ae-0235231/.