Pruneyard Financial Group, Inc. (Campbell)

Pruneyard Financial Group, Inc. is a large advisory firm based in Campbell. It manages $118.1 million of regulatory assets for 319 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdiction of California.

Pruneyard Financial Group provides portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and pension consulting services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Pruneyard Financial Group: assets under management

The assets under management (AUM) of Pruneyard Financial Group, Inc. is $118.1 million. The firm's AUM has grown by 61% since the beginning of its operation, and $335.79 thousand of the total AUM is attributable to clients outside of the United States.

The firm manages $116.73 million in discretionary accounts and $1.37 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $374.14 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $195.63 thousand.

Pruneyard Financial Group has custody of $883.51 thousand in cash and securities for 1 client in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 80% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 17% of the firm’s portfolio. Investments in government bonds form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Pruneyard Financial Group, Inc. for their services and products based on a percentage of assets under management, fixed fees, and commissions. Commissions are paid and earned by the adviser when a trade or a sales of an investment is made. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients John Edward Masegian serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of John Edward Masegian is high net worth individuals with 38 clients and $62.72 million of assets under management. Among the 9 most similar advisory firms, Pruneyard Financial Group has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $82.06 million for 123 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 2% of the firm’s clients are foreign persons or businesses.

Pruneyard Financial Group doesn't advise any private funds.

Careers at Pruneyard Financial Group, Inc.

The company employs 3 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

John Edward Masegian has been acting as President since 1 May 2000. John Daniel Masegian joined the executive team most recently as the President, Treasurer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Sheldon Harlan Schumaker	Vice president, secretary, chief compliance officer & chief investment officer	1 Oct 1995	25% - 50%	1647705
John Edward Masegian	President	1 May 2000	50% - 75%	4473577
Frank Orrand Denby	President	1 May 2000	25% - 50%	4473576
John Daniel Masegian	President, treasurer	1 Jan 2016	50% - 75%	4782088
Steven Adam Schumaker	Vice president, secretary & chief compliance officer	1 Jan 2016	25% - 50%	4782077

Based in Campbell

The principal office where Pruneyard Financial Group, Inc. performs its advisory services is located at 900 East Hamilton Avenue, Campbell, CA 95008, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 408-377-4444 or by fax 408-377-9944. The normal business hours are 8:30 am - 5:00 pm on Monday - Friday.