Advisors' Pride Inc. (Appleton)

Advisors' Pride Inc. is a large advisory firm based in Appleton. It manages $663.52 million of regulatory assets for 3,939 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdictions of Arizona, California, Colorado, and 14 other states.

Advisors' Pride provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, selection of other advisers, publication of newsletters, and educational seminars and workshops. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Advisors' Pride: assets under management

The assets under management (AUM) of Advisors' Pride Inc. is $663.52 million. The firm's AUM has grown by 148% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $562.83 million in discretionary accounts and $100.69 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $158.1 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $265.68 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 60% of the total AUM. The second-largest asset type is investment grade corporate bonds, which make up 11% of the firm’s portfolio. Investments in non-investment grade corporate bonds form 9% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Advisors' Pride Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Advisors' Pride serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and corporations or other businesses. The largest group of clients of Advisors' Pride is individuals with 3,843 clients and $422.72 million of assets under management. Among the 7 most similar advisory firms, Advisors' Pride has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $659.14 million for 3,944 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Advisors' Pride doesn't advise any private funds.

Careers at Advisors' Pride Inc.

The company employs 20 people that are either part- or full-time employees. 95 percent of the employees work as investment advisers or researchers. 20 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Paul Richard Hoffman	President, chief compliance officer	1 Aug 2014	75% - 100%	1219596
Martha Ann Curtis	Investment adviser representative, president and ceo	1 Feb 2016	Other	2850021
Eric Dale Hall	Owner, financial advisor	1 Feb 2018	Other	4620656

Based in Appleton

The principal office where Advisors' Pride Inc. performs its advisory services is located at 100 W. Lawrence Street, Appleton, WI 54911, which is also the mailing address of the firm. An additional office of the firm is in Delavan, WI. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 920-731-9293 or by fax 920-257-2597. The normal business hours are 8:00 am to 5:00 pm on Monday - Friday.