Veteri Place Corporation (Parsippany)


Veteri Place Corporation is a large advisory firm based in Parsippany. It manages $207.26 million of regulatory assets for 8 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdiction of New Jersey.

Veteri Place Corporation provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Veteri Place Corporation: assets under management

The assets under management (AUM) of Veteri Place Corporation is $207.26 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 15% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $207.26 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $25.91 million each.
Veteri Place Corporation has custody of $72.67 million in cash and securities for 2 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Veteri Place Corporation for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Lawrence Bruce Seidman serves?

The only and largest group of clients of Lawrence Bruce Seidman is pooled investment vehicles with 8 clients and $207.26 million of assets under management. Among the 13 most similar advisory firms, Veteri Place Corporation has the highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $207.26 million for 8 clients. None of the firm’s clients are foreign persons or businesses.

Veteri Place Corporation also advises several private funds. Namely, eight hedge funds. The minimum investment commitment required of non-related persons ranges from $0 to $250,000.

Careers at Veteri Place Corporation

The company employs 2 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Lawrence Bruce Seidman has been acting as President since 1 Jan 1995. Michael Lee Hammer joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Lawrence Bruce Seidman President/director/chief compliance officer 1 Jan 1995 25% - 50% 1380234
Allison Seidman Hammer Shareholder 1 Sep 2006 25% - 50% 2762005
Erica Seidman Fishman Shareholder 1 Sep 2006 25% - 50% 6041573
Allison Beth Hammer Shareholder 1 Sep 2006 25% - 50% 2762005
Erica Joy Fishman Shareholder 1 Sep 2006 25% - 50% 6041573
Allison Seidman Hammer Trustee - allison hammer 2013 irrevocable trust 1 Jun 2013 25% - 50% 2762005
Erica Seidman Fishman Trustee - erica fishman 2013 irrevocable trust 1 Jun 2013 25% - 50% 6041573
Allison Hammer 2013 Irrevocable Trust Member - jbrc i, llc (relying adviser) 1 Jan 2014 25% - 50% 46-6822685
Erica Fishman 2013 Irrevocable Trust Member - jbrc i, llc (relying adviser) 1 Jan 2014 25% - 50% 46-6824156
Lawrence Bruce Seidman Managing member - jbrc i, llc (relying adviser) 1 Jan 2014 Other 1380234
Michael Lee Hammer Chief compliance officer 1 Jun 2014 Other 4308938

Based in Parsippany

The principal office where Veteri Place Corporation performs its advisory services is located at 100 Lanidex Plaza, Parsippany, NJ 07054, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 973-952-0405 or by fax 973-781-0876. The normal business hours are 8:30am-5:00pm on Monday - Friday.