Simple Alternatives, LLC (Ridgefield)

Name: Simple Alternatives, LLC
Address: 90 Grove Street, Ridgefield, CT, 06877
Telephone: 203-403-4177

Simple Alternatives, LLC is an investment adviser to an investment company based in Ridgefield. It manages $41.01 million of regulatory assets for 1 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdiction of Connecticut.

Simple Alternatives provides portfolio management for investment companies. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Simple Alternatives: assets under management

The assets under management (AUM) of Simple Alternatives, LLC is $41.01 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 2459% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $41.01 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $41.01 million each.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Simple Alternatives, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Simple Alternatives, LLC

Bruce Scott Macdonald has served as the Chief Investment Officer since 1 Jun 2010. East Prairie Ventures Llc joined the executive team most recently as the Member.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
James Kendall Dilworth	Managing member	1 Oct 2009	75% - 100%	2123506
Francis Joshua Kernan	Chief marketing officer	1 Jun 2010	Other	2586131
Bruce Scott Macdonald	Chief investment officer	1 Jun 2010	Other	5864436
Paul Joseph Rossi	Chief operating officer, cfo	1 Jul 2010	Other	5864445
Lelia Marie Long	Chief compliance officer	1 Sep 2010	Other	4482684
Clark Boyd Jones	Director of investments	1 Apr 2013	Other	4952710
East Prairie Ventures Llc	Member	1 Dec 2013	Other	26-2830925

Indirect Owners

The SEC currently registers 2 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Harold Bruce Bond	Member	1 Aug 2007	50% - 75%	1565972
Kimberly Anne Bond	Member	1 Aug 2007	50% - 75%	6294231

Based in Ridgefield

The principal office where Simple Alternatives, LLC performs its advisory services is located at 90 Grove Street, Ridgefield, CT 06877, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 203-403-4177 or by fax 866-594-9031. The normal business hours are 9:00 a.m. - 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at www.simplealternatives.com.