Atrato Asset Management LLC (Park City)

Atrato Asset Management LLC is a large advisory firm based in Park City. It manages $180.45 million of regulatory assets for 21 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdiction of Utah.

Atrato Asset Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, and investment consulting services; family office services. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Atrato Asset Management: assets under management

The assets under management (AUM) of Atrato Asset Management LLC is $180.45 million. The firm's AUM has grown by 520% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

Investments

The firm invests in other assets the most. They account for 73% of the total AUM. The second-largest asset type is exchange traded securities, which make up 13% of the firm’s portfolio. Investments in state and local bonds form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Atrato Asset Management LLC for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Atrato Asset Management serves?

The firm provides services to individuals, high net worth individuals, and state or municipal government entities. The largest group of clients of Atrato Asset Management is high net worth individuals with 13 clients and $177.07 million of assets under management. Among the 10 most similar advisory firms, Atrato Asset Management has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $180.45 million for 25 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Atrato Asset Management doesn't advise any private funds.

Careers at Atrato Asset Management LLC

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
James Milton Tallent	Manager, chief compliance officer	1 Aug 2009	75% - 100%	1265055
Carole Christine Cage	Member	1 Sep 2009	Other	5775184
Don R Santorufo	Member	1 Sep 2009	Other	5775187

Based in Park City

The principal office where Atrato Asset Management LLC performs its advisory services is located at 7266 North Westview Court, Park City, UT 84098 The mailing address of the firm is 9003 North Hidden Hill Loop, Park City, UT 84098. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (435) 782-9989 or by fax (505) 989-1683. The normal business hours are 7:00 am - 4:00 pm on Monday - Friday.