Waller Financial Planning Group, Inc. (Columbus)

Name: Waller Financial Planning Group, Inc.
Address: 941 Chatham Lane Suite 212, Columbus, OH, 43221
Telephone: 614-457-7026

Waller Financial Planning Group, Inc. is a large advisory firm based in Columbus. It manages $375.86 million of regulatory assets for 1,684 client accounts. It has been registered with the SEC as an adviser since 2011 and has operated in the jurisdictions of Florida, Georgia, Indiana, and 4 other states.

Waller Financial Planning Group provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and publication of newsletters. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Waller Financial Planning Group: assets under management

The assets under management (AUM) of Waller Financial Planning Group, Inc. is $375.86 million. The firm's AUM has grown by 61% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $339.12 million in discretionary accounts and $36.75 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $231.48 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $167.79 thousand.

Waller Financial Planning Group has custody of $43 million in cash and securities for 212 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 89% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 7% of the firm’s portfolio. Investments in exchange traded securities form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Waller Financial Planning Group, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Waller Financial Planning Group serves?

The firm provides services to individuals, charitable organizations, and high net worth individuals. The largest group of clients of Waller Financial Planning Group is high net worth individuals with 145 clients and $254.78 million of assets under management. Among the 9 most similar advisory firms, Waller Financial Planning Group has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $375.86 million for 484 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Waller Financial Planning Group doesn't advise any private funds.

Careers at Waller Financial Planning Group, Inc.

The company employs 11 people that are either part- or full-time employees. 91 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Christopher Owen Olsgard	Partner	1 Oct 2011	25% - 50%	4907171
Charles Arthur Kerwood	Partner and chief compliance officer	1 Oct 2011	25% - 50%	2315202
Jason Allen Eliason	Partner	1 Oct 2011	25% - 50%	3275344
Jason Edward Farris	Partner	1 Oct 2011	25% - 50%	4925982

Based in Columbus

The principal office where Waller Financial Planning Group, Inc. performs its advisory services is located at 941 Chatham Lane Suite 212, Columbus, OH 43221, which is also the mailing address of the firm. An additional office of the firm is in Naples, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 614-457-7026 or by fax 614-457-0911. The normal business hours are 9:00 a.m. to 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at waller.com.