Activa Asset Management, LLC (Grand Rapids)


Activa Asset Management, LLC is a large advisory firm based in Grand Rapids. It manages $82.32 million of regulatory assets for 4 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdiction of Michigan.

Activa Asset Management provides portfolio management for investment companies and portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Activa Asset Management: assets under management

The assets under management (AUM) of Activa Asset Management, LLC is $82.32 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -80% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $82.32 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $20.58 million each.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Activa Asset Management, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Activa Asset Management, LLC

Allan Dean Engel has been acting as President since 1 May 1999. Llc G2 Capital joined the executive team most recently as the Member/Manager.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Allan Dean Engel President 1 May 1999 Other 862671
Kathleen Basile Vogelsang Assistant secretary & assistant treasurer 1 May 1999 Other 2934528
Llc Activa Management Services Member 1 May 1999 75% - 100% 38-3381894
Julia Dutton Smith Assistant secretary & assistant treasurer 1 Dec 2003 Other 1443060
Julia Dutton Smith Assistant secretary & assistant treasurer 1 Mar 2004 Other 1443060
Allan Dean Engel Chief compliance officer 1 Sep 2004 Other 862671
Llc G2 Capital Member/manager 1 Jan 2009 50% - 75% 38-3431018
Llc Jva Enterprises Holdings Member/manager 1 Jan 2009 50% - 75% 37-1449431

Indirect Owners

The SEC currently registers 15 indirect owners.

Name Entity Date acquired Ownership Employer ID
Jay Vanandel Member 1 May 1999 50% - 75% 1480669
Betty Jean Vanandel Member 1 May 1999 50% - 75% 1480675
Daniel George Devos Member 1 May 1999 25% - 50% 3253613
Suzanne Cheryl Vanderweide Member 1 May 1999 25% - 50% 3253608
Richard Marvin Jr Devos Member 1 May 1999 25% - 50% 3253604
Douglas Lee Devos Member 1 May 1999 25% - 50% 3253615
Llc G2 Capital Member 1 May 1999 50% - 75% 38-3431018
Jva Enterprises Limited Partnership Member 1 May 1999 50% - 75% 38-3257535
Jay Van Andel Trust U/A/D 8/28/78 Member 1 Nov 2002 75% - 100% 38-6408901
Llc Jva Enterprises Holdings Member 1 Jan 2003 50% - 75% 37-1449431
Llc Jva Enterprises Holdings Member 1 Mar 2004 50% - 75% 37-1449431
Jay Van Andel Trust U/A/D 8/28/78 Member 1 Mar 2004 75% - 100% 38-6408901
Jay Vanandel Member 1 Mar 2004 75% - 100% 1480669
David L. Van Andel Trustee 1 Dec 2004 75% - 100% xxx-xx-xxxx
David L. Trustee Van Andel Member 1 Dec 2004 75% - 100% xxx-xx-xxxx

Based in Grand Rapids

The principal office where Activa Asset Management, LLC performs its advisory services is located at 2905 Lucerne Se, Grand Rapids, MI 49546, which is also the mailing address of the firm. The firm also has an office outside of the United States.

You can reach the main office by calling the phone number 616-588-5380 or by fax 616-588-5381. The normal business hours are 8:30am to 5:00pm on Monday - Friday.