The Ret. on equity of Heartsoft, Inc. is N/A
Return on equity is a measure of the profitability of a business in relation to the book value of the shareholder equity. It is computed by dividing fiscal year net income by total shareholder equity.
ttm (trailing twelve months)
The return on equity (ROE) ROE is a measure of how well a company uses investments to generate earnings growth. ROE is used for comparing the performance of companies in the same industry. It indicated the management's ability to generate income from the equity available to it. ROEs of 15-20% are generally considered good. ROEs are also a factor in stock valuation, in association with other financial ratios. In general, stock prices are influenced by earnings per share (EPS), so that stock of a company with a 20% ROE will generally cost twice as much as one with a 10% ROE.
Heartsoft, Inc. engages in the design and publishing of its own proprietary educational software products for distribution to the education market and consumer market. Its products are sold through an internal sales organization; national and international resellers; United States based catalogers with an annual aggregate circulation in excess of 5,000,000 catalogs; and online through four corporate Web Sites, www.heartsoft.com, www.internet-safari.com, www.thinkology com, and www.isafari.com. The company's product line consists of approximately 50 educational software programs that assist young children in pre-kindergarten through the 6th grade to practice and learn basic curriculum subjects. Its INTERNET SAFARI, designed for children ages four through 12 years to help simplify their use of the Internet, is a full-featured secure Internet browser for children that utilizes the sights and sounds of a jungle safari user interface with cartoons, sounds, and a host of proprietary features. The company was founded in 1988 and is based in Broken Arrow, Oklahoma.