Fortune Advisors 13F annual report

Fortune Advisors is an investment fund managing more than $163 billion ran by Roxanna Noland. There are currently 101 companies in Mrs. Noland’s portfolio. The largest investments include Ishares Tr and Microsoft, together worth $29.8 billion.

$163 billion Assets Under Management (AUM)

As of 31st July 2024, Fortune Advisors’s top holding is 248,115 shares of Ishares Tr currently worth over $21.4 billion and making up 13.1% of the portfolio value. In addition, the fund holds 18,837 shares of Microsoft worth $8.42 billion, whose value fell 4.6% in the past six months. The third-largest holding is Procter And Gamble Co worth $6.91 billion and the next is Apple Inc worth $5.06 billion, with 24,021 shares owned.

Currently, Fortune Advisors's portfolio is worth at least $163 billion. The total portfolio value may be much higher due to cash assets that are not publicly disclosed such as fixed income, real estate, or cash equivalents.

Careers at Fortune Advisors

The Fortune Advisors office and employees reside in Overland Park, Kansas. According to the last 13-F report filed with the SEC, Roxanna Noland serves as the CCO at Fortune Advisors.

Recent trades

In the most recent 13F filing, Fortune Advisors revealed that it had opened a new position in 3M Co and bought 1,993 shares worth $204 million. This means they effectively own approximately 0.1% of the company. 3M Co makes up 2.3% of the fund's Industrials sector allocation and has grown its share price by 18.4% in the past year.

The investment fund also strengthened its position in Microsoft by buying 875 additional shares. This makes their stake in Microsoft total 18,837 shares worth $8.42 billion. Microsoft soared 19.7% in the past year.

On the other hand, there are companies that Fortune Advisors is getting rid of from its portfolio. Fortune Advisors closed its position in Ishares Tr on 7th August 2024. It sold the previously owned 3,282 shares for $1.05 billion. Roxanna Noland also disclosed a decreased stake in Ishares Tr by approximately 0.1%. This leaves the value of the investment at $21.4 billion and 248,115 shares.

One of the smallest hedge funds

The two most similar investment funds to Fortune Advisors are Alight Capital Management L.P. and Urban Advisory Corp. They manage $163 billion and $163 billion respectively.


Roxanna Noland investment strategy

Fortune Advisors’s portfolio is diversified across 11 sectors. Currently, their heaviest sector is Technology — making up 16.2% of the total portfolio value. The fund focuses on investments in the United States as 48.5% of the portfolio companies are based in the United States.

The majority of the companies in the fund’s portfolio are large-cap stocks. Stocks with a size of more than $10 billion in market cap make up 52% of the total holdings value. On the other hand, small-cap stocks make up only 1.0% of the portfolio. The average market cap of the portfolio companies is close to $199 billion.

The complete list of Fortune Advisors trades based on 13F SEC filings

These positions were updated on August 7th based on the fund’s latest 13F filing. Quickly find out what the most recently closed or increased positions are.

Security Shares Owned Value Allocation
Ishares Tr
1.09%
248,115
$21,371,263,000 13.12%
Microsoft Corporation
4.87%
18,837
$8,418,988,000 5.17%
Procter And Gamble Co
5.52%
41,885
$6,907,749,000 4.24%
Apple Inc
0.33%
24,021
$5,059,319,000 3.11%
Alphabet Inc
0.67%
26,689
$4,865,920,000 2.99%
VanEck ETF Trust
6.45%
71,281
$5,122,967,000 3.14%
Vanguard Scottsdale Fds
5.92%
67,195
$3,896,643,000 2.39%
Novo-nordisk A S
1.98%
26,784
$3,823,148,000 2.35%
Mastercard Incorporated
0.75%
7,662
$3,380,131,000 2.07%
Apollo Global Mgmt Inc
1.93%
28,176
$3,326,760,000 2.04%
Jpmorgan Chase Co.
1.79%
15,997
$3,235,566,000 1.99%
Fortinet Inc
1.11%
53,572
$3,228,784,000 1.98%
Amazon.com Inc.
0.20%
15,529
$3,001,507,000 1.84%
Blackstone Inc
2.19%
22,864
$2,830,520,000 1.74%
Applied Matls Inc
0.68%
11,842
$2,794,690,000 1.72%
Oreilly Automotive Inc
3.06%
2,428
$2,564,114,000 1.57%
Invesco Exchange Traded Fd T
0.22%
33,656
$3,076,067,000 1.89%
Cheniere Energy Inc.
4.69%
14,019
$2,450,954,000 1.50%
Spdr Ser Tr
69.39%
27,476
$2,666,296,000 1.64%
Northrop Grumman Corp.
0.24%
4,635
$2,020,700,000 1.24%
Visa Inc
0.07%
7,657
$2,009,615,000 1.23%
Vanguard Malvern Fds
8.41%
41,129
$1,996,383,000 1.23%
Chevron Corp.
6.12%
12,349
$1,931,553,000 1.19%
Meta Platforms Inc
4.79%
3,829
$1,930,871,000 1.19%
Adobe Inc
0.57%
3,340
$1,855,567,000 1.14%
Altria Group Inc.
0.29%
40,486
$1,844,118,000 1.13%
Steris Plc
3.50%
7,399
$1,624,376,000 1.00%
J P Morgan Exchange Traded F
179.61%
29,952
$1,511,675,000 0.93%
Amphenol Corp.
99.99%
21,741
$1,464,718,000 0.90%
Select Sector Spdr Tr
30.10%
15,120
$2,633,892,000 1.62%
Lockheed Martin Corp.
0.23%
3,047
$1,423,318,000 0.87%
Grupo Aeroportuario Del Sure
0.70%
4,713
$1,411,638,000 0.87%
Palo Alto Networks Inc
34.56%
4,069
$1,379,454,000 0.85%
Garmin Ltd
13.35%
8,458
$1,377,977,000 0.85%
CRH Plc
27.20%
18,135
$1,359,762,000 0.83%
Jacobs Solutions Inc
8.71%
9,422
$1,316,415,000 0.81%
Philip Morris International Inc
0.34%
12,556
$1,272,262,000 0.78%
American Centy Etf Tr
46.47%
35,758
$2,306,755,000 1.42%
Spdr Dow Jones Indl Average
0.13%
3,195
$1,249,712,000 0.77%
Monster Beverage Corp.
0.14%
24,549
$1,226,223,000 0.75%
Tractor Supply Co.
0.05%
4,391
$1,185,480,000 0.73%
Spdr Sp 500 Etf Tr
0.64%
2,169
$1,180,556,000 0.72%
Union Pac Corp
0.10%
5,146
$1,164,303,000 0.71%
Abbott Labs
0.28%
10,803
$1,122,591,000 0.69%
Schwab Strategic Tr
43.57%
23,133
$2,050,067,000 1.26%
Uscf Etf Tr
23.67%
56,446
$1,092,222,000 0.67%
Etf Ser Solutions
35.21%
20,895
$1,073,802,000 0.66%
Tjx Cos Inc New
0.05%
9,241
$1,017,420,000 0.62%
Pgim Etf Tr
205.56%
18,364
$912,710,000 0.56%
Canadian Pacific Kansas City
No change
11,560
$910,119,000 0.56%
Charles Riv Labs Intl Inc
No change
4,332
$894,905,000 0.55%
Dominos Pizza Inc
0.81%
1,714
$884,912,000 0.54%
TotalEnergies SE
0.02%
12,995
$866,507,000 0.53%
Mcdonalds Corp
2.57%
3,314
$844,453,000 0.52%
Ishares Tr
Closed
3,282
$1,054,180,000
CVS Health Corp
0.83%
13,045
$770,441,000 0.47%
Marriott Intl Inc New
4.01%
3,164
$764,850,000 0.47%
First Tr Exchange-traded Fd
11.25%
8,651
$761,652,000 0.47%
Pepsico Inc
0.17%
4,610
$760,403,000 0.47%
Conocophillips
0.78%
6,231
$712,758,000 0.44%
Booz Allen Hamilton Hldg Cor
0.13%
4,501
$692,697,000 0.43%
Arista Networks Inc
No change
1,948
$682,735,000 0.42%
Boeing Co.
7.69%
3,542
$644,764,000 0.40%
American Express Co.
0.93%
2,756
$638,080,000 0.39%
Franco Nev Corp
0.30%
5,065
$600,304,000 0.37%
Booking Holdings Inc
No change
149
$590,264,000 0.36%
Vanguard Index Fds
2.10%
3,175
$579,491,000 0.36%
Wisdomtree Tr
16.23%
12,133
$567,464,000 0.35%
Universal Display Corp.
5.35%
2,635
$553,996,000 0.34%
Johnson Johnson
10.45%
3,563
$520,818,000 0.32%
Abbvie Inc
Closed
2,785
$507,062,000
Intuit Inc
No change
756
$496,678,000 0.30%
Broadcom Inc
No change
294
$472,473,000 0.29%
Clorox Co.
0.18%
3,358
$458,220,000 0.28%
Price T Rowe Group Inc
2.09%
3,937
$454,013,000 0.28%
Honeywell International Inc
0.29%
2,108
$450,167,000 0.28%
NVIDIA Corp
1,026.47%
3,447
$425,805,000 0.26%
Carrier Global Corporation
1.10%
6,733
$424,723,000 0.26%
Costco Whsl Corp New
0.20%
499
$424,066,000 0.26%
First Tr Exchange Traded Fd
31.27%
4,424
$422,629,000 0.26%
Eaton Corp Plc
No change
1,298
$407,098,000 0.25%
Deere Co
4.20%
1,027
$383,673,000 0.24%
VanEck ETF Trust
Closed
11,925
$377,073,000
SBA Communications Corp
0.47%
1,904
$373,725,000 0.23%
Home Depot, Inc.
2.75%
1,025
$352,712,000 0.22%
Salesforce Inc
6.98%
1,349
$346,822,000 0.21%
Otis Worldwide Corporation
1.25%
3,567
$343,332,000 0.21%
Cigna Group (The)
12.73%
980
$323,966,000 0.20%
Netflix Inc.
No change
471
$317,953,000 0.20%
Intuitive Surgical Inc
No change
710
$315,844,000 0.19%
Reynolds Consumer Prods Inc
0.16%
10,398
$290,931,000 0.18%
Phillips 66
No change
2,060
$290,816,000 0.18%
AMGEN Inc.
1.07%
927
$289,502,000 0.18%
Colgate-Palmolive Co.
0.54%
2,972
$288,387,000 0.18%
Waste Mgmt Inc Del
1.46%
1,349
$287,800,000 0.18%
RTX Corp
0.14%
2,791
$280,153,000 0.17%
Shopify Inc
No change
4,218
$278,599,000 0.17%
International Business Machs
9.44%
1,554
$268,764,000 0.16%
Citigroup Inc
13.67%
4,180
$265,237,000 0.16%
American Wtr Wks Co Inc New
11.90%
2,021
$261,041,000 0.16%
Cummins Inc.
No change
897
$248,290,000 0.15%
Block Inc
Closed
2,723
$230,311,000
NewMarket Corp.
Closed
336
$212,991,000
Canadian Natl Ry Co
Closed
1,597
$210,341,000
3M Co.
Closed
1,980
$209,984,000
MP Materials Corp.
Closed
14,519
$207,622,000
Coca-Cola Co
1.61%
3,240
$206,232,000 0.13%
3M Co.
Opened
1,993
$203,696,000 0.13%
BlackBerry Ltd
11.34%
21,900
$54,312,000 0.03%
No transactions found
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