Atlanta Life Investment Advisors, LLC (Atlanta)


Atlanta Life Investment Advisors, LLC is a large advisory firm based in Atlanta. It manages $1.58 billion of regulatory assets for 86 client accounts. It has been registered with the SEC as an adviser since 2010 and has operated in the jurisdictions of Alabama, Georgia, Illinois, Indiana, and Louisiana.

Atlanta Life Investment Advisors provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and market timing services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Atlanta Life Investment Advisors: assets under management

The assets under management (AUM) of Atlanta Life Investment Advisors, LLC is $1.58 billion, all of which is managed in discretionary accounts. The company doesn't manage any assets belonging to foreign clients.

The firm manages $1.58 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $18.34 million each.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Atlanta Life Investment Advisors, LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Atlanta Life Investment Advisors, LLC

Kenneth Richard Holley has served as the Chief Investment Officer since 1 Jan 2002. Inc. Atlanta Life Investment Advisors joined the executive team most recently as the Common Stockholder.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Kenneth Richard Holley Executive committee member/chief investment officer/principal 1 Jan 2002 Other 1755084
Drake John Craig Executive committee member/chief operations officer/principal 1 Jan 2002 Other 1984014
Randell Alfredine Cain Executive committee member/principal 1 Jun 2002 Other 4661423
Mellissa Dianne Craig Director of marketing and operations 1 May 2003 Other 5497736
Annette Michelle Marshall Chief compliance officer 1 Jan 2006 Other 1989429
Inc. Atlanta Life Investment Advisors Common stockholder 1 Jul 2009 50% - 75% 58-2631185

Indirect Owners

The SEC currently registers 2 indirect owners.

Name Entity Date acquired Ownership Employer ID
Inc. Alonzo F. And Norris B. Herndon Foundation Common stockholder 1 May 2001 50% - 75% 58-6036028
Atlanta Life Financial Group Common stockholder 1 Jul 2009 75% - 100% 58-2618806

Based in Atlanta

The principal office where Atlanta Life Investment Advisors, LLC performs its advisory services is located at Herndon Plaza, Atlanta, GA 30303, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-232-8800 or by fax 404-232-8815. The normal business hours are 8:30m-5:30pm on Monday - Friday. You can find more information about the New York firm at www.herndoncap.com.