Insider ownership of Leaf Group Ltd.
A high value of insider ownership means that those working for the company have a large stake in the success of the company. This is sometimes seen as a sign that those running the company will work hard to ensure its success or believe the company's stock price will rise.
A change in insider ownership may come from exercise of option, stock grant and buying or selling of company shares. A purchase of company share signifies a confidence in the company's future performance by people who know the company best. Therefore, Net Insider buying is also an important indicator for investors.
Leaf Group Ltd., together with its subsidiaries, operates as a diversified Internet company worldwide. The company builds platforms across its marketplace and media properties to enable community of creators to reach audiences of various lifestyle categories. Its marketplaces service offering operates Society6.com, which provides artists with an online commerce platform to feature and sell their original designs on art prints and other products in the home décor, accessories, and apparel categories; SaatchiArt.com, an online art gallery featuring a selection of original paintings, drawings, sculpture, and photography that provides a global community of artists an environment to exhibit and sell their work directly to consumers worldwide; and The Other Art Fair, an art fair for artists to present and sell their work directly to art buyers. The company's media service offering comprise Cuteness.com, a community for pet owners and animal lovers; Techwalla.com, a site that provides reviews and information on technology products for your home and family; LEAF.tv, a site with content in living, eating, and fashion; Sapling.com, a source for information on personal finance; eHow, a do-it-yourself reference destination that provides practical solutions to fix, build, create, or learn problems of life; and Livestrong.com, a health and healthy living destination with library of health, fitness, lifestyle, and nutrition articles and videos. In addition, Leaf Group, through its content publishing studio, creates content for third-party publishers and brands. The company was formerly known as Demand Media, Inc. and changed its name to Leaf Group Ltd. in November 2016. Leaf Group Ltd. was founded in 2006 and is headquartered in Santa Monica, California.