Profit margin of O2Micro International Limited
Profit margin is calculated with the selling price (or revenue) taken as base times 100. It is the percentage of selling price that is turned into profit. Profit percentages are calculated to find the ratio of profit to cost of an investment. Profit margin is an indicator of a company's pricing strategies and how well it controls costs. Differences in competitive strategy and product mix cause the profit margin to vary among different companies. The profit margin is used mostly for internal comparisons. It is difficult to accurately compare the net profit ratio for different entities. Individual businesses' operating and financing arrangements vary so much that different entities are bound to have different levels of expenditure, so that comparison of one with another can have little meaning. A low profit margin indicates a low margin of safety: higher risk that a decline in sales will erase profits and result in a net loss, or a negative margin.
O2Micro International Limited, together with its subsidiaries, designs, develops, and markets integrated circuits and solutions for power management components and systems. It provides analog and mixed-signal integrated circuits that manage and provide LCD and LED lighting; control and monitor battery charging and discharging in portable electronic devices and vehicles; perform DC/DC and AC/DC conversion; and provide select and switch functionality between power sources. The company's products are primarily used in the consumer electronics, computer, industrial, communication, and automotive markets for applications, including LCD and LED monitors, LCD and LED televisions, notebook and tablet computers, low/zero emission vehicles, mobile phones, power tools, energy efficient technology relating to batteries, LED lighting, and portable electronics devices. O2Micro International Limited sells its products through direct sales force, independent sales representatives, and distributors to OEMs, ODMs, and module makers primarily in Asia and North America. It also licenses its proprietary intellectual property to third parties; and provides design and engineering support services. The company was founded in 1995 and is based in George Town, the Cayman Islands.
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