Profit margin of Horizon Bancorp (IN)
Profit margin is calculated with the selling price (or revenue) taken as base times 100. It is the percentage of selling price that is turned into profit. Profit percentages are calculated to find the ratio of profit to cost of an investment. Profit margin is an indicator of a company's pricing strategies and how well it controls costs. Differences in competitive strategy and product mix cause the profit margin to vary among different companies. The profit margin is used mostly for internal comparisons. It is difficult to accurately compare the net profit ratio for different entities. Individual businesses' operating and financing arrangements vary so much that different entities are bound to have different levels of expenditure, so that comparison of one with another can have little meaning. A low profit margin indicates a low margin of safety: higher risk that a decline in sales will erase profits and result in a net loss, or a negative margin.
Horizon Bancorp operates as the bank holding company for Horizon Bank, N.A. that provides commercial and retail banking services. The company offers non-interest bearing and interest-bearing demand deposits, savings accounts, money market deposits, and time deposits. Its loan portfolio comprises commercial, financial, agricultural, and commercial tax-exempt loans; real estate, mortgage warehouse, and consumer loans. The company also provides corporate and individual trust and agency services, and investment management services; and sells various insurance products, as well as offers real estate investment trust services. It operates through a network of 56 full service offices in Northern and Central Indiana, and Southwestern and Central Michigan. Horizon Bancorp was founded in 1873 and is headquartered in Michigan City, Indiana.
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